In Capitalism 3.0, Peter Barnes redefines the debate about the costs and benefits of the operating system known as the free market. Despite clunky features, early versions of capitalism were somewhat successful. The current model, however, is packed with proprietary features that benefit a lucky few while threatening to crash the system for everyone else. Far from being "free," the market is accessible only to huge corporations that reap the benefits while passing the costs on to the consumer. Barnes maps out a better way: his vision of capitalism includes alternatives to the current profit-driven corporate approach, new legal entities, and a more responsible use of markets and property rights.

Peter Barnes is a successful entrepreneur who has started and run several socially responsible businesses. Most recently he was a co-founder and president of Working Assets Long Distance. In 1995 he was named Socially Responsible Entrepreneur of the Year for Northern California. He is also a former journalist who has written for Newsweek, The New Republic, The New York Times and many other publications.

This event took place September 18, 2007 at Google Headquarters in Mountain View, CA.