The video (which I spotted @ Pam's House Blend) appears as adjunct to news that Exodus International seeks 10,000 churches to support its pseudoreligious "ministries" financially as much as morally--many such churches, methinks, of the Fundamentalist/Primitive theology and independent, for the most part, of mainstream Baptist, Methodist or Pentecostalist denominations.

All of whom likely have an obvious appeal to the poor, undereducated or homeschooled and easily-influenced.