Leda, BNF's head of production, just got off the phone with Mike Collins, from ITT Tech's agency responsible for purchasing their radio spots. They have explicitly instructed stations to not run their ads on Michael Savage's program!
Here's their letter.. and thank you ITT Tech!
Hi Leda - As we discussed earlier, Target + Response places per-inquiry Radio advertising for ITT Technical Institute. "Per-inquiry" means we pay stations for the number of sales leads they generate rather than the number of spots they run. We do not buy airtime in or sponsor specific programs. Our agreement with stations is that they can run spots wherever they have unsold inventory. At the same time, they have strict instructions not to run spots in controversial programming, such as the Michael Savage Show.
It was brought to our attention this week that ITT Tech spots had been heard in the Michael Savage Show. As a result, we have contacted all stations participating in the ITT Tech program and strongly reiterated that they are NOT to run ITT Tech spots in the Michael Savage Show.
Thank you for bringing this to our attention. With this understanding, we hope that you will remove ITT Technical Institute from the list of Michael Savage advertisers posted on your website.
Thank you.


That's one of the problems with Per Inquiry advertising: You don't control the context in which you are advertising. For about the same amount of money advertisers enjoy much more control buying remnant advertising time. With a brand like ITT Tech advertising using direct response radio, they could get much better results with targeted response from a careful cash media buy.