Giving up is certainly not something we do here at Brave New Films. This time however, we had to throw in the towel. For weeks, our team repeatedly tried to reach Henry Kravis, the star of our War On Greed video series.

From interns to producers ­ even Director Robert Greenwald himself ­ all tried their luck at calling Mr. Kravis to invite him to share his point of view and to give him an opportunity to speak for himself. We left messages with the switchboard operator, his assistant, and his voice mail became our acquaintance. His PR firm never responded, and obviously, neither did Mr. Kravis.

We would like to add that aside from simply picking up the phone, we proposed Mr. Kravis the sweet deal of meeting with him at his own time, at the location of his choice, at his convenience. All he had to do was say the word and we would have followed. We offered to post the transcript of the would-be interview in its entirety on the web, so that his words would not be misinterpreted or lost in translation. Unfortunately, our perks didn't interest Mr. Kravis, and we have yet to hear from him. Mr. Kravis: you can't say we never tried.