Web 2.0 advertising can do many things, but not everything. It's important to sort out the differences in order to get a clear direction and manage expectations. When you believe that web 2.0 advertising can do something that it really can't, you're setting yourself up for disappointment as well as possible business failure.

At the same time, when you fail to realize all that it can do, you're selling yourself short on your future advertising campaigns. Below are five areas in which Web 2.0 advertising can help you solve your online advertising problems.