Web 2.0 developments such as social networking, video sharing, and content sharing and rating sites have opened the door for many new and effective ways of web promotion. However, as with any promotion method, success lies more in the execution than the idea.

New marketers mistakenly believe that using these venues for web promotion is incredibly easy and then are disappointed when their efforts fail. Using web 2.0 sites can be a great way to promote your site, but it's not easy and takes careful planning and consideration. Below are several rules to remember if you want your promotion methods to succeed.