As the true possibilities offered by Web 2.0 advertising and marketing become apparent, advertisers are transforming the way they view and interact with consumers.

Just a couple of years ago, advertising professionals relied on television, billboards and print media to carry their message. While they had a certain amount of control over who their message reached by targeting certain publications or television time slots, messages were too general. And often missed their intended audience.

However, the internet and Web 2.0 advertising has changed that. Advertisers can now target specific groups — knowing their chances of reaching the right audience are increased. In fact, the advertising opportunities presented by Web 2.0 are only just beginning.