Much has been written about the power of Web 2.0 as a marketing tool and for good reason. Its power to help you market products to potential customers is undeniable. However, besides marketing your products, Web 2.0 can help your business in other ways.

Web 2.0 technologies are increasingly being used within organizations to improve productivity and efficiency and to improve communication between organizations. Take web video for example. Videos can be used for employee training, customer followup, as well as frequently asked questions. The purpose is to provide more types of media to fit more customers. Some people learn better by reading. Others by hearing or seeing.

The flexibility and usability of Web 2.0 applications ensures that IT departments can give other workers more power to customize applications to better suit themselves. This not only improves efficiency but also boosts morale and productivity.

Good communication is an essential part of any successful organization.