Social websites, blogs, RSS feeds and other Web 2.0 technologies have become the new tool chest for the online marketer. But, Web 2.0 isn't only for the big guys. Web 2.0 provides excellent marketing opportunities for everyone, especially the home-based entrepreneur.

In this article I examine several ways Web 2.0 marketing can help you grow your home business, from start up to ongoing success.

You most likely have heard about the blogging phenomenon. This is perhaps the original Web 2.0 marketing tool.

Blogs differ from traditional websites in that they allow you to interact with customers on a more personal level.

Content can be more casual than standard website content. More importantly, it's easy. Publishing is instant and it's free if you don't count bandwidth and equipment.

In fact, if you don't have a website yet, don't bother. Get a blog. Blogger and TypePad both offer free and paid blogs. Start out small. Most blogging platforms will allow you to upgrade once you need more space and bandwidth.