If you are looking for ways to increase your Website's exposure, you should definitely explore the marketing possibilities Squidoo has to offer.

Squidoo is one of the increasingly popular Web 2.0 websites that are offering new and exciting marketing opportunities for individuals and companies. Others include YouTube, MySpace, FaceBook, Digg and Flickr.

Squidoo is made up of single web pages known as "lenses" which are simply user generated pages. They allow the page owners' to voice their opinion, provide information, or recommend products they like.

Like many similar Web 2.0 websites, Squidoo has become massively popular and is a great way to reach potential customers and boost your Website's exposure. It is estimated that Squidoo traffic has grown by about 40 per cent each month since spring 2007.

Squidoo is based on the assumption that everyone is an expert on something and a Squidoo lens allows you to share this expertise and provide links to various resources on that subject.