In the Internet's early days, Web content was primarily written and exclusively posted on static web pages. It could not be read or accessed through any other site.

However, that has changed as web content can becomes more fluid. Dubbed the 'Cut-and-paste Web', it signifies a web where any reader can manipulate content—customizing it at will. Web readers today control what they want to see and where they want to see it.

What this means is your content is becoming increasingly portable and a larger percentage of the activity associated with your site is actually taking place as a result of your content being from somewhere else.

Content's portability has important implications for site owners and web publishers. It alters everything about how the world views them, how they define their community, and how to go about adding new and trendy features.

If you haven't already, you will need to change your strategy to fit into this new phenomenon. As a website owner, you no longer take your message to the market. The market comes to you.

Instead of fighting your content's portability, accept it as opportunity to increase revenues, reach more markets, and establish a personal relationship with your customers.

Use the following strategies to make your site's content work for you, no matter where it is on the web.