The advent of Web 2.0 has transformed the online marketing landscape dramatically. Small and medium-sized businesses can now compete on a level playing field with industry giants like Unilever or websites such as MySpace.

With Web 2.0 you can market your products on social networking sites and blogs at very little cost, while the new technology also allows you to monitor customer trends and measure results.

One of the oldest and most traditional methods of Web 2.0 marketing is targeted advertising on search engines. With this method you can have your ad listed on the search results page or appear within an article on a subject related to your product. These are generally paid for per click, but you can be guaranteed each click will bring a new visit to your site.

A much more recent phenomenon is the use of social networking websites to market products. This method is used by everyone from one man operations to multi-national corporations. A page on MySpace or FaceBook can boost the popularity of your product, but be sure to keep the content fresh and updated. Also, you will generally have a young audience here so the content should reflect this.