Anybody promoting or marketing products online knows that converting web site traffic is the key to survival and profits.

However, for startup businesses, this is easier said than done. How do you target nameless, faceless customers and get them to visit your website — one of hundreds of thousands that overwhelm the internet? More importantly, how do you know what this invisible customer wants?

Web 2.0 advertising and marketing offer entrepreneurs an effective means of attracting more visitors to their site and interacting with potential customers. It allows startup businesses to advertise their existence and promote their products to prospective clients who do not yet know the business even exists.

There are several Web 2.0 promotion methods, which if used simultaneously, can bring surprising results.