Last month, The New York Times published its front-page exposé of the Pentagon's strategy of using military analysts. The retired officers who frequently appeared on TV were the ideal vehicle to broadcast the administration's message on the wars in Iraq and Afghanistan. "Message force multipliers," Pentagon officials called them.

Well, earlier this week, the Pentagon released all of the documents that had been turned over to the Times. It is a staggering load. But most immediately intriguing is audio of some of the briefings at the Pentagon, including two featuring Secretary of Defense Donald Rumsfeld.

The audio we've excerpted here comes from a meeting on April 18, 2006. It was an emergency meeting called because earlier in the month, several retired generals had hit the airwaves demanding that Rumsfeld resign. 17 analysts attended the briefing, which featured Rumsfeld and then-Chairman of the Joint Chiefs Peter Pace. It was a remarkable display of servility, with one analyst at one point proclaiming that Rumsfeld need to get out there on the "offense," because "we'd love to be following our leader, as indeed you are. You are the leader. You are our guy."

 

Another analyst chimed in to the effect that, though PsyOps or "brainwashing" are dirty words, it was necessary to get out there on offense. "You know what they call PsyOps today, they call those public relations firms," another said approvingly. Finally, Rumsfeld had to throw up his hands: "You people should be taking notes. I'm taking all the notes!" It sure was an eager group.

A transcript is available here (pdf) for those who want to follow along at home. The excerpt above begins at the bottom of page 18. It cuts at one point to the top of page 20. The full audio of the briefing is here (wav).

Unfortunately, the transcript does not name the analysts when they speak (it just says "Question"), meaning that it is not easily possible to figure out which of them said what. A list of the participants, however, is here.

Update: The Politico reports on the "deafening silence" created by the networks failure to run with the Times' story.