Blogging is not what it used to be. Gone are the days of the simple blog with posts and comments, and maybe a few images here and there. A few years ago we wowed at the facility for users to leave comments, and at extra features like archives and blogrolls—or links.

However, the modern blog is a different animal. It is true that blogging has become significantly more competitive as a means to make an income than it was a few years ago. Of the millions of blogs out there, only a small percent earn a significant income for their owners.

However, on the other hand, the fast changing world of Web 2.0 technology has meant that blogs are offering new and exciting ways of promoting yourself, your websites, and your products.

While, a blog is an effective means of Web 2.0 promotion in itself, all kinds of Web 2.0 technologies you can integrate with your blog to make it stand out from the crowd an help your blog to market itself.

There are many tools for designing and adding content to your blog. Arguably the most popular is WordPress, which can make setting up a well-designed, sophisticated blog a pretty simple process.