As the web changes, so do the best methods of marketing your products online and gaining increased exposure for your websites and blogs. While Web 2.0 technologies are now well established on the internet, many of the promotional possibilities they offer are still being explored. In this article, I look at how Web 2.0 can help you market and promote your product.

One of the chief advantages of Web 2.0 promotions is that they can be absolutely free or very, very cheap. But, there's a trade off. Instead of paying, you'll be spending more time planning and executing your marketing strategies.

Some Web 2.0 technologies have been around for quite a while now, while others have established themselves more recently. One of the first Web 2.0 technologies to come on stream was the blog. Blogs set themselves apart from traditional websites in that users could reply to blog posts and interact with the blog owner.

Blogs are easy and cheap to set up and are used by almost every business—no matter what size—to help promote products. A blog will allow you to keep readers informed about your products and can be a good opportunity to share your views and thoughts on related areas. And because potential and existing customers can interact with you, a blog can be used as a customer service tool.