Video: Help Us Choose CIGNA’s New Tag Line

A couple weeks ago Brave New Films asked for submissions to give CIGNA a more appropriate tag line than their current “A Business of Caring”. Over 1,600 entries later, we have whittled them down to a few gems, as you can see above.

Now it’s time to choose the best. At Sick For Profit, you can pick the best tag line or submit your own. Here are the front-runners so far:

A business of caring less
Walk it off
Coverage to die for
We deny. You die.
Patients try our patience.
Denying care, one patient at a time
We love you… to death
Your pain is our gain
We put the “Hell” in healthcare
Bend over

With the winning tagline, we’ll make CIGNA a new corporate logo, post it on Facebook, and send it to CIGNA execs.

Vote for your favorite today!

fla_grown

We put the "Hell in healthcare is my vote...but they are all great.

Bellow

A business of caring less
Walk it off
Coverage to die for
We deny. You die.
Patients try our patience.
Denying care, one patient at a time
We love you… to death
Your pain is our gain
We put the “Hell” in healthcare
Bend over

AND GET READY TO GET CIGNA'D

jhembree

How about this tagline . . .

Cigna . . .Making the hard choices . . . for us!

Name

Your pain is our gain is my vote!
speaks to the root of the problem with for profit healthcare
Eileen Davis RN
7th district, Virginia

williecoyote

Well folks, sharpen your pitch forks.

You 'll be amazed how effetctive those are.

And prepare a pot of tar and lot of feathers.

ninacathersal

I vote for "Coverage to Die for."

tunghoy

These are all good, but I have some suggestions of my own:
"Pay up and shut up."
"You'll just die for our millions."