This simply a brilliant ad. Seriously, I can't think of any other description. It is simply brilliant.

Novick, who is running in the Democratic primary to challenge Republican Senator Gordon Smith in Oregon, takes the whole unbelievably counterproductive and STUPID media narrative of 2000 about whether Gore or Bush was "someone you'd want to have a beer with" and turns it on it's head. (invented, as far as I know, by Frank Luntz, who I heard using the phrase six years earlier when I took a trip with a college political history class down to DC--just to remind you that the media is liberal!).

Novick makes sure you know that he may or may not be the guy you want to have a beer with (although using the hook for a bottle opener might come in handy--watch and you'll see what I mean), but that kind of thinking is what helped us towards an unnecessary war, a crappy economy and disappearing civil liberties.

Once again, simply brilliant. Watch it!