Quantcast
Free video subscription: Zip Code:
Optional Member Code
Brave New Films
Brave New Films Press
All posts in campaign Sick For Profit
Campaign: Sick For Profit
by Huffington Post - November 13th, 2009

by Arthur Delaney at Huffington Post | November 13 2009

Andy Cobb starred in TV commercials pitching health insurance for Blue Cross and Blue Shield of Florida — until he had a crisis of conscience.

“In some gigs, in rare cases, you’re forced to come to terms with the moral content of your commercial,” he told the Huffington Post. To disassociate himself from what he now calls “the worst product in American history,” Cobb wrote and starred in a short video renouncing his former employer (see below).

He also asked other pitchmen to do the same.

“It’s time for change,” says Cobb in the video. “That’s why I’m calling on leaders of the spokesjerk industry: the FreeCreditReport.com guy, the ShamWow dude, and Senator [Ben] Nelson, recipient of big money from insurance companies, to lead us, to walk away from their cash cows and tell the American people the truth.”

The Huffington Post reached out to credit-report peddler Eric Violette, star of the famous commercials airing non-stop on cable television. Violette refused to comment on Cobb’s call for a spokesjerk revolution. But in an email, he had this to say:

“Does this guy really equate health insurance with cleaning cloths and credit ratings? When making the decision about health care in the US, I hope the public will see that having access to health care is much more important than cloths and credit scores.”

Yes, but what about the epic dishonesty of Violette’s vids, whose makers have been repeatedly sanctioned by the government for false advertising? The free credit report offered simply isn’t free — you get the report after signing up for a $14.95 monthly service. Experian, the credit bureau that owns freecreditreport.com, profits in hard times from people worried about identity theft and their credit score.

The New York Times reported last week that 9 million people are spending a total of $650 million to $700 million a year for credit reporting services, with Experian making more than twice its three biggest competitors combined.

The Federal Trade Commission, whose more than $1 million in sanctions have utterly failed to stop the ads, has been so exasperated that it even made its own parody video.

The credit card reform bill signed into law by the president will curb the ads by requiring them to include the following statement: “This is not the free credit report provided for by Federal law.”

The truly free credit report is available at www.annualcreditreport.com.

ShamWow huckster Vince Shlomi could not be reached. Didn’t seem to be much point in calling Sen. Ben Nelson’s office. The Nebraska Democrat made the list because Cobb sees him obstructing health reform.

Cobb said he had his change of heart this year after participating in fundraisers for friends who went bankrupt and broke because they got sick — even though they had insurance from Blue Cross.

Violette, for his part, is from Canada, where health insurance and credit reports are less of a problem.

Check out Cobb’s video, which was produced by Robert Greenwald’s BraveNewFilms as part of its Sick for Profit series:


Here are some of those catchy credit spots — you’ve got to give Violette credit for being an appealing pitchman:


Here’s the FTC’s parody:

Campaign: Sick For Profit
by MSNBC - November 6th, 2009

on MSNBC | November 6 2009

Campaign: Sick For Profit
by Think Progress - November 6th, 2009

by Zaid Jilani at Think Progress | November 6 2009

The House is nearing a vote on health care legislation that is expected to be very close. At this critical juncture, a former Blue Cross Blue Shield spokesperson is doing what he can to help pass reform.

Actor and comedian Andy Cobb, who used to be the spokesman for Blue Cross and Blue Shield of Florida, has teamed up with Robert Greenwald’s Brave New Films project “Sick for Profit” to produce a new ad in favor of health care reform. In the ad, Cobb calls himself a former “spokesjerk” for Blue Cross and Blue Shield of Florida, and says that his job was to “sell you the worst product in American history: private health insurance.” Cobb calls attention to Sen. Bill Nelson (D-FL) for his signficant contributions from the health care industry, and asks him to vote in favor of health care legislation with a public option. Watch it:

This morning, Democracy Now’s Amy Goodman interviewed Cobb. He told her, echoing remarks from Rep. Dennis Kucinich (D-OH), “This is the time when we have to say, ‘Which side are you on? The insurance companies or the American people?’ And for too long I’ve been on the wrong side of that.”

Campaign: Sick For Profit
by The Raw Story - November 6th, 2009

by Raw Story | November 6 2009

Teaming with the liberal Brave New Films, a former Blue Cross pitchman is now pitching against Blue Cross.

Andy Cobb, who once tried to sell Floridians on a Blue Cross health insurance plan, says he’s fed up with the industry.

“I was a spokesman for BlueCross and Blueshield of Florida,” Cobb says. “Call me a spokesjerk. People who make money for buying things you don’t need. And we’re telling you lies.”

“They, by which I mean I, make money by standing in the way of reform,” Cobb says in the ad, which appears as a spoof of something like a freecreditreport.com ad. “It’s time for change.”

“That’s why I’m calling on leaders from the spokesjerk industry,” Cobb continues. “The freecreditreport.com guy. The Shamwow dude. And Senator Bill Nelson, recipient of big money from insurance companies — to lead us. To walk away from their cash cows and tell American people the truth.

“And us spokesjerks, we’ll be fine,” Cobb adds. “There’s plenty of room in entertainment for people who tried to sell you the worst product in American history. Private health insurance.”

Campaign: Sick For Profit
by Democracy Now - November 6th, 2009
on Democracy Now! | November 6 2009

Cobbad-web

As House Democrats prepare to vote on their version of a healthcare reform bill this weekend, a man who used to be the face of Blue Cross Blue Shield of Florida decided he’s had enough with the way the health insurance industry is impeding reform. Actor and comedian Andy Cobb used to promote Blue Cross Blue Shield of Florida. But now he’s broken with his former employer and is speaking out against the entire private health insurance industry that has strongly opposed any government-run health plan.

Guest:

Andy Cobb, Actor and comedian. He was the former television spokesperson for Blue Cross Blue Shield of Florida.

JUAN GONZALEZ: As House Democrats prepare to vote on their version of a healthcare reform bill this weekend, a man who used to be the face of Blue Cross Blue Shield of Florida decided he’s had enough with the way the health insurance industry is impeding reform. Actor and comedian Andy Cobb used to promote Blue Cross Blue Shield of Florida. But now he’s broken with his former employer and is speaking out against the entire private health insurance industry that has strongly opposed any, quote, “government-run health plan.”

Andy Cobb teamed up with Brave New Films to create this video, released Thursday.

    ANDY COBB: Hey, Stretchy, what are you paying for health insurance?

    Well, how much are you paying a month in diapers?

    Do you have twenty bucks in your pocket? Then you can afford our Blue Options insurance policy.

    DIRECTOR: And cut. Now slate.

    ANDY COBB: Hi, my name’s Andy, and I sell health insurance.

    Blue Options has just added a bunch of lower…

    I was a spokesman for Blue Cross and Blue Shield of Florida. Call me a “spokesjerk.” We’re people who make money by selling you things that you don’t need, and we’re telling you lies.

    It’s cheaper than your cell phone bill.

    Sure, if your cell phone bill is $400 a month. American healthcare is a mess, and everybody knows it. But no matter how bad it gets, insurance companies trot out their spokesjerks to charm into buying their insurance and avoiding a public option.

    ASSISTANT: We’re ready for Andy.

    ANDY COBB: They, by which I mean “I,” make money by standing in the way of reform. It’s time for change. That’s why I’m calling on leaders of the spokesjerk industry—the freecreditreport.com guy, the ShamWow dude, and Senator Bill Nelson, recipient of big money from insurance companies—to lead us, to walk away from their cash cows and tell the American people the truth.

    And us spokesjerks, we’ll be fine. There’s plenty of room in entertainment for someone who once tried to sell you the worst product in American history: private health insurance.

AMY GOODMAN: That says “Fired” after, for our radio listeners. A new video released Thursday by Brave New Films, featuring the former spokesperson for Blue Cross Blue Shield of Florida.

Well, Andy Cobb joins us now from Los Angeles.

We welcome you to Democracy Now! Talk about your time—your first experiences, why you became the Marlboro Man of Blue Cross Blue Shield, and how you changed.

ANDY COBB: Well put. You know, actors are people who lie to you. That’s our job. And what one does is one auditions for work, and one hopes one gets work. And one doesn’t really spend much time, generally, thinking about what you’re advertising.

I did do work for Blue Cross for quite awhile. It became apparent, eventually, that it was something that I needed to disassociate myself from, for reasons both political and personal. Politically, I think we’re at that time, aren’t we? Dennis Kucinich, the adorablest little congressman of them all, said it very well recently. He said, “This is the time when we have to say, ‘Which side are you on? The insurance companies or the American people?’” And for too long, I’ve been on the wrong side of that. And if Senator Lieberman can change his mind to go from the right side of this issue to the wrong side, I figure a schmuck actor like me can change his mind and go from the wrong side to the right side.

JUAN GONZALEZ: I’m interested, the reaction of Blue Cross and Blue Shield. Did you get a chance to tell them directly about your change of heart? And what their reaction was?

ANDY COBB: We have not spoken. We don’t have that sort of a relationship. But I’m guessing that I won’t be invited to the holiday party this year.

JUAN GONZALEZ: Did your agent try to dissuade you about the lost revenue?

ANDY COBB: There was some discussion along those lines. And, you know, he’s—and my agent is a good guy. And, you know, I didn’t meet any bad people at Blue Cross, to be honest. It would go a lot better with sort of the progressive narrative, I suppose, if it did—if I had, but that’s not the case. You know, I met nothing but nice folks. But they’re in a monstrous system that really doesn’t work for Americans.

I’ve had a lot of personal contact with this recently, this year. As a comic, I did a benefit for my friend Alicia, who had breast cancer and, because she made the mistake of getting breast cancer while being covered by Blue Cross of California, needed comics to raise money for her healthcare. My friend James, whose mother was—got breast cancer while she was covered by Blue Cross of California, is now going bankrupt, so we had a benefit for them. So we’re essentially relying on comics to do the work of a medical insurance industry. And I wouldn’t trust comics with a lawn mower, much less a medical system. So it became very apparent that I had to disassociate myself.

AMY GOODMAN: So, why should we believe you now, Andy?

ANDY COBB: Well, it’s a good question. I was well paid by Blue Cross, of course, to say what was scripted for me. To write what I wrote, which was that piece, and to do it for Brave New Films, I was—I was paid. I was paid the union minimum, which is minimum wage. And suffice it to say, it’s a significant pay cut.

JUAN GONZALEZ: And speaking of comics, what’s your reaction to how the healthcare legislation is proceeding in the House and Senate?

ANDY COBB: Well, it’s comical. It’s unfortunate right now that we’re in a situation where it doesn’t look like we’ve got a real robust public option on the table, although it’s unfortunate, I think, that we’re calling it a “robust public option.” It sounds like we’re being sold TV dinners. My friend John Aravosis had a funny line; he said, “The only other thing that they focus-tested was a ‘buxom public option,’ and that didn’t test well.” But hopefully we’ll get a robust public option. That seems to be the thing that can give us a real option other than these private insurance companies that are doing America and their clients absolutely no good.

AMY GOODMAN: Andy Cobb, the conversations you had with Blue Cross Blue Shield, or did you, when you were actually doing the commercials, did they come in? And did actually any say to you, when you’re just sort of behind the scenes, that they didn’t believe what you were saying, either?

ANDY COBB: No. You know, it’s—to be honest, there was no discussion like that. It’s a very sort of surface conversation. There was very little discussion about the issues. One could say these are people doing their jobs. And, you know, it’s—as I say, I don’t think these people who work for Blue Cross are monsters, but it’s a monstrous system, and it has to be changed.

I would invite my fellow spokesjerks to stop what they’re doing and cross the line, as I said in the video. I would like for other people to do the same. Maybe it’s time for people like myself, Joe Lieberman and the Aflac duck to find honest jobs.

JUAN GONZALEZ: Is there an association of spokesjerks, as you say? Do they have conferences regularly?

ANDY COBB: The ASJ? Yeah, me and the GEICO lizard and that guy who goes, “That’s Allstate’s stand,” get together every now and then and have drinks, but no formal organization.

AMY GOODMAN: Well, Andy Cobb, we want to thank you for being with us, actor and comedian, former television spokesperson for Blue Cross Blue Shield of Florida, has now crossed the line.

Campaign: Sick For Profit
by Huffington Post - November 5th, 2009

by Ryan Grim at Huffington Post | November 5 2009

Andy Cobb has had enough. A former pitchman for BlueCross Blue Shield of Florida, Cobb is breaking with the firm and speaking out in favor of health care reform and a public health insurance option.

“This is the time when Americans have to choose which side we’re on,” Cobb told HuffPost, quoting Rep. Dennis Kucinich (D-Ohio). “Is it the insurance companies or the American people?”

Cobb calls on what he dubs his fellow “spokes-jerks” — singling out the FreeCreditReport.com guy — to stop hawking products that hurt the American people.

Cobb teamed with Brave New Films to create the short video.

“I do know that 19 percent of every dollar of our premiums goes to administrative costs, for executive compensation and people like me. We can’t afford people like me any more in this country,” he said.

Campaign: Sick For Profit
by The Nation - October 23rd, 2009

by Peter Dreier at The Nation | October 23 2009

Social movements are messy, so it is often difficult to know, in the midst of the battle, which side is winning. But in the past month, momentum on healthcare reform has unmistakably shifted as liberals and progressives have taken to the streets, the Internet, the airwaves and the halls of Congress to push for a bold public option, strong regulations on insurance abuses and a progressive tax plan to finance reform.

The Obama administration and its allies in Congress now understand that permitting the unholy alliance of insurance industry muscle, conservative Democratic obfuscation and right-wing mob tactics to defeat the president’s healthcare proposal would write the conservative playbook for blocking other key components of his agenda–including action on climate change, immigration reform and labor laws. So in just the past few weeks, we’ve seen a change in strategy, a strong grassroots movement and markedly firmer resolve by the White House and liberal Democrats in Congress.

The Summer of Right-Wing Rage

At the end of the summer, pundits were already writing obituaries for major healthcare reform. Particularly during the August Congressional recess, an epidemic of right-wing anger against Obama and his policy agenda–of which healthcare reform was simply an immediate and convenient target–captivated the media, which reported disruptions at Congressional town hall meetings as though they were an accurate reflection of public opinion rather than a pep rally for extremists, encouraged by Fox News and talk-show jocks. The right-wingers stoked fear and confusion by warning that Obama’s “socialized medicine” plan would create “death panels,” subsidize illegal immigrants, pay for abortions and force people to drop their current insurance.

Republican officials, including Senator Charles Grassley, Senator Jim Demint, and Republican National Committee chair Michael Steele, and conservative pundits Glenn Beck, Rush Limbaugh, Sean Hannity, Bill O’Reilly and Betsy McCaughey repeated these myths. And support for the public option tumbled over the summer in response. In June, 62 percent of Americans told Washington Post/ABC pollsters that they favored a public option. By mid-August, support had slipped to 52 percent. Obama’s popularly fell, too, as jobs continued to disappear and the administration’s proposals to bail out the banks and the auto industry met with right-wing attacks and public skepticism.

For months Obama had insisted that any significant reform of the healthcare system include a “public option”–an expanded version of Medicare that would compete with private insurance companies, pressuring them to reduce costs and providing Americans with greater choice. Republicans made it clear that they wouldn’t support any plan that competes with the insurance industry or challenges its runaway costs and irresponsible practices. With huge majorities in both houses of Congress, Obama didn’t need to win Republican votes, but he still held out hope for a bipartisan bill. More troubling, Obama discovered that even he couldn’t charm the conservative Democrats in Congress into supporting his plan.

By the end of August the president, unsure of his political footing, was sending signals that he might settle for reform without a public option, assuaging conservative Democrats and the insurance industry but angering many of his progressive supporters.

The death in August of healthcare reform stalwart Senator Ted Kennedy bolstered the influence of Senator Max Baucus, chair of the Senate Finance Committee, which was drafting its own health reform legislation. Baucus, a darling of the health insurance and pharmaceutical industries, has been particularly opposed to Obama’s proposal for a public option.

In its August 17 cover story, Business Week reported that “The Health Insurers Have Already Won.” As if to confirm Business Week’s analysis, in mid-September Steve Elmendorf, a lobbyist for UnitedHealth, sent out invitations to a fundraiser at his home for House Speaker Nancy Pelosi. That same day, reports from CNN and the Associated Press suggested that Pelosi appeared to back off her nonnegotiable support for the public option.

Targeting Insurance Industry Giants

Health Care for America Now (HCAN), a coalition of unions, community organizations, consumer groups, environmentalists and netroots groups such as MoveOn, has been spearheading the reform campaign since the group was launched in July 2008. In Pennsylvania, a combination of HCAN activism and Representative Joe Sestak’s primary challenge to the newly Democratic Senator Arlen Specter pushed the incumbent to become a reluctant reformer. (Specter first voiced support for a public option at an HCAN rally in June.) During the summer, as healthcare reform bills moved through Congress, HCAN, MoveOn, the Service Employees International Union (SEIU) and the American Federation of State, County and Municipal Employees (AFSCME) launched television advertising campaigns, costing several million dollars, that asked Senate and House members in key states to support bold legislation that included a public option.

But these efforts received little media attention. And although most Democrats in the House and Senate were on board with the Obama plan, activists seemed unable to sway conservative Democrats needed to win sixty votes to thwart a Republican filibuster.

In late August, seeing defeat on the horizon, HCAN and other reform activists regrouped. They decided to act more like a grassroots movement and less like an interest group. That meant mobilizing voters, focusing attention on the insurance industry, humanizing the battle by giving insurance company victims an opportunity to tell their stories and using creative tactics to generate media attention. In the past month the grassroots movement has focused on the insurance industry’s outrageous profits, abuse of consumers and outsized political influence. And they’ve been warning Democrats not to get duped by the industry’s pledges of cooperation.

The decision to target the insurance industry as the major culprit for the nation’s healthcare crisis and as the major lobbying force trying to thwart reform was critical. Most Americans don’t like their insurance companies. But the industry had been virtually invisible since Obama took office. For months the Obama administration and Senate Democrats coddled insurance industry giants, hoping to enlist their support for insurance reform. Karen Ignagni, president of America’s Health Insurance Plans (AHIP), had orchestrated the industry’s apparent cooperation with the Democrats drafting healthcare legislation, particularly with Baucus. Glowing mainstream media profiles of Ignagni admired her skill at coaxing the big insurance companies to try to co-opt, rather than confront, the Democrats, drawing a contrast to the industry’s combative stance during the early 1990s.

Since HCAN decided to expose the insurance industry, the group has mounted more than 200 increasingly feisty protest events in forty-six states. On September 22 HCAN sponsored about 150 demonstrations at various insurance company offices across the country. The Los Angeles Times did not bother to report about the several hundred demonstrators at WellPoint’s California subsidiary office, a few blocks from the newspaper’s office; nor did the New York Times report on those outside UnitedHealth in midtown Manhattan. HCAN rallies that did attract reporters were treated as isolated local events rather than components of a nationally coordinated protest and a burgeoning grassroots movement.

On October 1 a moving van pulled up in front of a large house in a neighborhood just outside Philadelphia, the home of Edward Hanway, CEO of CIGNA, and eight HCAN demonstrators got out. One was Stacie Ritter, a former CIGNA customer whose twin girls were afflicted with cancer at age 4. Their treatment left permanent damage, and CIGNA refused to pay for the human growth hormones that her doctor prescribed to help her daughters grow properly. When Ritter’s husband was briefly unemployed, they were bankrupted. No one was home at Hanway’s mansion. Ritter left a note: “Can I stay in your carriage house until we get back on our feet financially?”

The same day, in Indianapolis, HCAN organized a house call on Angela Braly, CEO of WellPoint, the nation’s largest health insurance company. And in Wayzata, Minnesota, fifty protesters, holding umbrellas and candles, stood outside the lakeside mansion of UnitedHealth CEO Stephen Hemsley, in the rain, and screened a video unkind to the company. (HCAN had tried to buy time to broadcast the video on CNN, but the network refused to air it.)

Two weeks later, on October 5 and 6, HCAN returned to the scenes of the “crime”–insurance company headquarters in more than fifty cities–armed with signs, personal stories, crime-scene tape and chalk to tell the CEOs, “It’s a crime to deny our care.” Protesters in Boston, Minneapolis and Philadelphia engaged in nonviolent civil disobedience and were arrested. In addition to HCAN, a number of independent health reform groups–including advocates for a single-payer system–waged protests of their own in several cities.

In mid-October, on the day campaign contribution filings were due, MoveOn members visited senators’ offices in Washington and on their home turf. In Salt Lake City, activists that stood outside Senator Orrin Hatch’s office holding signs pointed out that Hatch has taken $913,000 in contributions from health insurance companies. The protest led Hatch to tell a national TV audience that MoveOn is “not going to smear me without getting kicked in the teeth by me.”

On October 22 HCAN activists surrounded the Capital Hilton Hotel hosting AHIP’s annual convention at the hotel in Washington, DC, with signs that read, “It’s a crime to deny care.” HCAN brought seven families from across the country to tell their stories of denied care and egregious mistreatment by the private health insurance industry. The families sent a letter to Karen Ignagni challenging her to face them in person and hear what they’ve endured.

Reform advocates have not only highlighted the plight of insurance industry victims but also identified former industry employees, like former CIGNA executive Wendell Potter and former Humana physician Linda Peeno, to blow the whistle on the industry’s abuse of its customers. Documentary filmmaker Robert Greenwald’s Brave New Films has created a series of short videos documenting the outrageous compensation and lavish lifestyles of industry CEOs (UnitedHealth’s Hemsley made $57,000 per day last year) while millions of Americans go without insurance or bankrupt themselves with medical bills.

America’s Healthcare Crisis

The focus on the insurance industry has brought into relief the tragic realities of America’s healthcare crisis. In the past decade, the number of Americans without any health insurance and the number who face bankruptcy due to insurance bills have both increased significantly. And over the past decade, premiums have gone up 138 percent, 3.5 times the growth in family incomes. In addition, insurance deductibles, co-pays and co-insurance have been skyrocketing, to thousands of dollars a year for families, especially for those with the cheaper insurance plans. Despite rising premiums, insurance companies continue to refuse to pay claims or delay payments, both of which result in increased revenues for them. Last year, even in the midst of a recession, UnitedHealth raked in $2.9 billion in profits; WellPoint, $2.5 billion; Aetna, $1.4 billion; Humana, $647 million; and Cigna, $292 million.

Meanwhile, the number of uninsured Americans is up to 46 million. Millions more are underinsured–they pay for plans that leave them vulnerable in the event of unexpected health emergencies. More employers are shifting costs to employees or dropping coverage entirely. Medical bills are now the principle factor in 62 percent of personal bankruptcies. More than half of Americans, the majority of them people with insurance, are skipping needed care due to high out-of-pocket costs.

In its annual survey of the nation’s health insurance industry, released in January, the American Medical Association found that just one or two companies dominate in 94 percent of 314 metropolitan markets. “Without rivals to compete against,” said AMA President-elect James Rohack, “a large health insurance company can take advantage of patients by raising premiums and dictating important aspects of patient care without fear of losing business.”

To prepare for the battle over reform, health industry lobby groups had hired more than 350 former government staff members and retired members of Congress to lobby for them; two of them are Baucus’s former chiefs of staff. Since 2007 the insurance industry and HMOs have spent $51 million in campaign contributions, targeted disproportionately to key members of the Congressional committees drafting health reform bills. They have also spent at least $191 million on lobbyists, according to the nonpartisan Center for Responsive Politics. During the first half of this year, the insurance and HMO industry increased its lobbying expenditures and campaign contributions to some $700,000 a day.

President Obama hasn’t shied away from criticizing insurance companies, either. In his September 9 speech to Congress about health reform, Obama turned a corner: he gave healthcare reform activists the signal to accelerate their grassroots push for a bold plan that includes a public option and requires insurance companies to act more responsibly. Obama took aim at the right wing, calling its claims “a lie, plain and simple.”

Equally important, Obama finally took off the gloves and came out swinging against the insurance industry as the major obstacle to significant reform. “As soon as I sign this bill, it will be against the law for insurance companies to drop your coverage when you get sick or water it down when you need it the most,” Obama declared.

Obama’s speech, and HCAN’s burgeoning protest movement, emboldened Organizing for America (OFA), the group created to organize Obama’s former campaign volunteers. Once in office, Obama moved quickly, announcing one ambitious legislative objective after another. But instead of launching a parallel strategy to mobilize Obama’s campaign supporters, OFA failed to keep up. Some critics argued that Obama had put OFA in a political straightjacket by folding it within the Democratic National Committee, making it difficult to confront conservative Democrats. Many Obama campaign activists grew restless, hoping to participate in organizing efforts to push a progressive policy agenda.

In September a number of OFA staffers and key volunteer leaders threatened to quit if OFA didn’t use its potential influence by encouraging members to challenge Democrats who refused to support Obama’s healthcare plan. In response, OFA directed its members to participate in the protest rallies across the country, and it began targeting conservative and moderate Democrats. On October 20, local OFA groups generated 315,023 calls to Congress pushing healthcare overhaul, tripling the original goal of 100,000.

The Insurance Lobby Miscalculates

In response to escalating criticism, the insurance industry miscalculated. After pretending to cooperate with the Obama administration and Democrats, the industry’s CEOs and lobbyists double-crossed their onetime political allies by publicly attacking a compromise bill crafted by Baucus.

What triggered the industry’s about-face was a Congressional Budget Office report scoring the Senate Finance Committee proposal. The CBO estimated that it would cost $829 billion over the next ten years–less than the $900 billion President Obama had suggested–and would reduce the deficit by $81 billion. The industry wasn’t happy with even the weak provisions in the proposal that would “contain costs”–which the insurance companies translate into “reduce profits.” Nor did it like that the Senate Finance Committee adopted amendments reducing penalties for those who fail to buy private insurance.

So AHIP threw a temper tantrum, releasing a report warning that average family premiums will increase to $21,300 if the Finance Committee bill is adopted. But the AHIP report neglects to take into account the Finance Committee bill’s premium subsidies for families with incomes below $88,000.

The White House and the Democratic leadership in Congress were taken by surprise. Said Scott Mulhauser, a spokesman for Baucus and the other Democrats on the Finance Committee: “This report is untrue, disingenuous and bought and paid for by the same health insurance companies that have been gouging consumers for too long. Now that healthcare reform grows ever closer, these health insurers are breaking out the same tired playbook of deception. It’s a health insurance company hatchet job.”

“I’d spent a couple of hours with insurance industry folks last week, and yes, I did feel blindsided,” Nancy Ann DeParle, director of the White House Office of Health Reform, told NBC. “I did feel we were working constructively.”

Obama used his weekly address on October 17 to blast the insurance industry in words even stronger than he used in his speech to Congress in September. “The history is clear: for decades rising healthcare costs have unleashed havoc on families, businesses and the economy,” Obama said. “And for decades, whenever we have tried to reform the system, the insurance companies have done everything in their considerable power to stop us.” He charged the industry with “filling the airwaves with deceptive and dishonest ads” and “funding studies designed to mislead the American people.” And he suggested that it was time to reconsider the industry’s exemption from federal anti-trust laws.

Soon the chorus in favor of the public option was getting louder. At a press conference this past Monday, Senator Harry Reid, the Senate majority leader, said, “We’re leaning towards talking about a public option,” stronger language than he’s used in the past. On October 20 Pelosi said that she intends to push a more liberal version of a public option plan that would link reimbursement rates to Medicare. She explained that she has more than 200 votes for the plan and wants to see “if we can find the remaining votes,” according to Politico.

On October 21 the House Judiciary Committee voted to strip the health insurance industry of its sixty-four-year-old anti-trust exemption, enabling the government to force more competition into the industry. Senators Reid, Patrick Leahy and Charles Schumer announced they would file similar legislation.

Public support for a public option has recovered after taking a tumble over the summer. This week a Washington Post/ABC poll found that 57 percent favor a public insurance option, while 40 percent oppose it. If a public plan were run by the states and available only to those who lack affordable private options, support for it jumps to 76 percent. Under those circumstances, even a majority of Republicans, 56 percent, favor it.

There is still no guarantee that a progressive bill will make it out of conference committee and end up on Obama’s desk. There is still wiggle room on all three major fronts of the escalating battle for health reform: the public option, pre-existing condition reform and financing. As part of its health reform bill, the House has recommended a tax surcharge on the richest 1.3 percent of Americans–families with incomes of more than $350,000. This approach is much more progressive and efficient than the Finance Committee’s plan to tax so-called Cadillac insurance policies. And there is still the question of who will be eligible for the government subsidies to help them buy insurance.

The insurance industry and its allies are still trying to weaken any legislation that threatens its profits and power. But it is on the defensive, and the Democrats seem to have rediscovered their backbone. Genuine healthcare reform–which seemed probable in January and impossible in August–now seems possible. Activists helped turn the tide.

Campaign: Sick For Profit
by New York Times - October 21st, 2009

by Maria Newman at New York Times | October 21 2009

MoveOn.org has created a new ad in support of the public option that features a fit Heather Graham in running clothes, sprinting against overindulgent insurance company representatives.

The ad will appear on national cable television and on the Internet, although the organization says it does not know yet in what markets.

MoveOn says the ad is part of a week-long campaign to counter messages from insurance companies and its lobbying group, AHIP, against the public option. “It reinforces the message that the public option is the best way to lower costs for American families and keep private insurance companies honest,” MoveOn said in a statement.

In the Heather Graham ad, several insurance representatives are standing at a running track, one of them stuffing his face with a huge sandwich, and another one pouring champagne from a bottle into his mouth. Ms. Graham, the only one in running clothes, stretches at the starting line before twisting her body into what appear to be some serious yoga poses, and then she takes off running down the track, with the startled looking insurance people soon taking off after her.

A voiceover says about the public option:

Some in Washington say this is unfair competition. But competition is as American as apple pie.

MoveOn joins a list of other organizations taking to the airwaves on cable and the Internet to encourage more public support for the public option.

As Congress starts to pare down what will be in the final health bill, several groups have been creating ads that feature well-known people. One, by Brave New Films, features Robert Reich, secretary of labor in the Clinton administration, who says the public option plan is “not very scary or complicated.”

Campaign: Sick For Profit
by Democracy Now - October 8th, 2009

on Democracy Now! | October 8 2009

Sick for Profit, a documentary by Robert Greenwald, contrasts the salaries of insurance company CEOs with the experiences of policyholders denied medical claims. We play an excerpt.

Click here to view the video.

Campaign: Sick For Profit
by MSNBC - October 6th, 2009

on MSNBC | October 6 2009

Press Contact
For press inquiries, please contact Martha de Hoyos at or 310-204-0448 x225.
Subscribe to the press RSS feed.
Subscribe to press releases from Brave New Films and Brave New Foundation:
First Name
Last Name
Email
Zip
Outlet/Publication/Organization

(optional)
Blog/URL

(optional)
Beat/Subject Interest

(optional)
Press Materials
Search Press