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  <title>idea at Brave New Films</title>
  <link href="http://bravenewfilms.org/topics/idea" rel="self"/>
  <id>http://bravenewfilms.org/topics/idea</id>
  <updated>2008-08-20T16:53:47Z</updated>
  <entry>
    <title>Bobby Jindal Can't Name the "Big Idea" of McCain Campaign</title>
    <link href="http://bravenewfilms.org/blog/49281-bobby-jindal-can-t-name-the-big-idea-of-mccain-campaign" rel="alternate"/>
    <id>http://bravenewfilms.org/blog/49281-bobby-jindal-can-t-name-the-big-idea-of-mccain-campaign</id>
    <updated>2008-08-20T16:53:47Z</updated>
    <author>
      <name>tpmtv</name>
    </author>
    <content type="html">

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&lt;a href="/blog/49281-bobby-jindal-can-t-name-the-big-idea-of-mccain-campaign"&gt;&lt;img src="http://bravenewfilms.org/pictures/medium/59752" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /&gt;&lt;/a&gt;


&lt;div class="post_content"&gt;

&lt;p&gt;Governor Bobby Jindal (R-LA) on Meet the Press, August 17, 2008&lt;/p&gt;
&lt;/div&gt;


  &lt;a href="/blog/49281-bobby-jindal-can-t-name-the-big-idea-of-mccain-campaign"&gt;Watch the video&lt;/a&gt;
    </content>
  </entry>
  <entry>
    <title>Economic Stimulus Package is a Bad Idea</title>
    <link href="http://bravenewfilms.org/blog/26507-economic-stimulus-package-is-a-bad-idea" rel="alternate"/>
    <id>http://bravenewfilms.org/blog/26507-economic-stimulus-package-is-a-bad-idea</id>
    <updated>2008-06-11T21:29:24Z</updated>
    <author>
      <name>youngturks</name>
    </author>
    <content type="html">

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&lt;a href="/blog/26507-economic-stimulus-package-is-a-bad-idea"&gt;&lt;img src="http://bravenewfilms.org/pictures/medium/28498" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /&gt;&lt;/a&gt;


&lt;div class="post_content"&gt;

&lt;p&gt;Watch more at &lt;a href="http://www.theyoungturks.com"&gt;www.theyoungturks.com&lt;/a&gt; &lt;/p&gt;
&lt;/div&gt;


  &lt;a href="/blog/26507-economic-stimulus-package-is-a-bad-idea"&gt;Watch the video&lt;/a&gt;
    </content>
  </entry>
  <entry>
    <title>SF Mayor Engaged - BAD IDEA!!!</title>
    <link href="http://bravenewfilms.org/blog/23278-sf-mayor-engaged-bad-idea" rel="alternate"/>
    <id>http://bravenewfilms.org/blog/23278-sf-mayor-engaged-bad-idea</id>
    <updated>2008-06-11T10:31:42Z</updated>
    <author>
      <name>youngturks</name>
    </author>
    <content type="html">

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&lt;a href="/blog/23278-sf-mayor-engaged-bad-idea"&gt;&lt;img src="http://bravenewfilms.org/pictures/medium/24872" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /&gt;&lt;/a&gt;


&lt;div class="post_content"&gt;

&lt;p&gt;Gavin Newsom Engaged. Watch the entire show at &lt;a href="http://www.theyoungturks.com"&gt;www.theyoungturks.com&lt;/a&gt; &lt;/p&gt;
&lt;/div&gt;


  &lt;a href="/blog/23278-sf-mayor-engaged-bad-idea"&gt;Watch the video&lt;/a&gt;
    </content>
  </entry>
  <entry>
    <title>Why is Torture a Bad Idea?</title>
    <link href="http://bravenewfilms.org/blog/22014-why-is-torture-a-bad-idea" rel="alternate"/>
    <id>http://bravenewfilms.org/blog/22014-why-is-torture-a-bad-idea</id>
    <updated>2008-06-13T15:35:08Z</updated>
    <author>
      <name>youngturks</name>
    </author>
    <content type="html">

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&lt;a href="/blog/22014-why-is-torture-a-bad-idea"&gt;&lt;img src="http://bravenewfilms.org/pictures/medium/22543" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /&gt;&lt;/a&gt;


&lt;div class="post_content"&gt;

&lt;p&gt;Watch the entire Young Turks at &lt;a href="http://www.theyoungturks.com"&gt;www.theyoungturks.com&lt;/a&gt; &lt;/p&gt;
&lt;/div&gt;


  &lt;a href="/blog/22014-why-is-torture-a-bad-idea"&gt;Watch the video&lt;/a&gt;
    </content>
  </entry>
  <entry>
    <title>Chip Heath - Making Ideas "Stick"</title>
    <link href="http://bravenewfilms.org/blog/5677-chip-heath-making-ideas-stick" rel="alternate"/>
    <id>http://bravenewfilms.org/blog/5677-chip-heath-making-ideas-stick</id>
    <updated>2008-06-07T09:35:00Z</updated>
    <author>
      <name>FORAtv</name>
    </author>
    <content type="html">

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&lt;a href="/blog/5677-chip-heath-making-ideas-stick"&gt;&lt;img src="http://bravenewfilms.org/pictures/medium/4951" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /&gt;&lt;/a&gt;


&lt;div class="post_content"&gt;

&lt;p&gt;Complete video at: &lt;a href="http://fora.tv/fora/showthread.php?t=610"&gt;fora.tv&lt;/a&gt; &lt;/p&gt;

&lt;p&gt;Stanford University business professor Chip Heath stresses the importance of simplicity to effectively conveying an idea.&lt;/p&gt;

&lt;p&gt;-----&lt;/p&gt;

&lt;p&gt;Chip Heath, co-author of "Made to Stick: Why Some Ideas Survive and Others Die," talks about what makes certain ideas "naturally sticky."&lt;/p&gt;

&lt;p&gt;Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas - ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths - survive and prosper in the social marketplace of ideas. These "naturally sticky" ideas spread without external help in the form of marketing dollars, PR assistance, or the attention of leaders.&lt;/p&gt;

&lt;p&gt;A few years back Chip designed a course, now a popular elective at Stanford, that asked whether it would be possible to use the principles of naturally sticky ideas to design messages that would be more effective. That course, "How to Make Ideas Stick," has now been taught to hundreds of students including managers, teachers, doctors, journalists, venture capitalists, product designers, and film producers.&lt;/p&gt;
&lt;/div&gt;


  &lt;a href="/blog/5677-chip-heath-making-ideas-stick"&gt;Watch the video&lt;/a&gt;
    </content>
  </entry>
  <entry>
    <title>(energy wasting) Lightbulbs destroyed</title>
    <link href="http://bravenewfilms.org/blog/4871--energy-wasting-lightbulbs-destroyed" rel="alternate"/>
    <id>http://bravenewfilms.org/blog/4871--energy-wasting-lightbulbs-destroyed</id>
    <updated>2008-06-09T09:31:42Z</updated>
    <author>
      <name>Greenpeace</name>
    </author>
    <content type="html">

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&lt;a href="/blog/4871--energy-wasting-lightbulbs-destroyed"&gt;&lt;img src="http://bravenewfilms.org/pictures/medium/4130" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /&gt;&lt;/a&gt;


&lt;div class="post_content"&gt;

&lt;p&gt;http://greenpeace.org/brightidea
&lt;br /&gt;These are obsolete, but widely available, energy wasting incandescent lightbulbs. This type of bulb wastes 95 percent of its energy generating heat instead of light. This wasted energy mostly comes from burning fossil fuels like coal - causing climate change by adding carbon dioxide to our atmosphere.&lt;/p&gt;

&lt;p&gt;We crushed these bulbs in Berlin while EU and G8 ministers were meeting there for the, "Energy Efficiency: Shaping Tomorrow's World" conference to send them a message. Greenpeace is calling for national bans on energy wasting lightbulbs, and enforcement of an EU-wide mandatory efficiency standard on domestic lighting by 2010.&lt;/p&gt;
&lt;/div&gt;


  &lt;a href="/blog/4871--energy-wasting-lightbulbs-destroyed"&gt;Watch the video&lt;/a&gt;
    </content>
  </entry>
  <entry>
    <title>What if our most powerful weapons were ideas? (beta)</title>
    <link href="http://bravenewfilms.org/blog/4326-what-if-our-most-powerful-weapons-were-ideas-beta" rel="alternate"/>
    <id>http://bravenewfilms.org/blog/4326-what-if-our-most-powerful-weapons-were-ideas-beta</id>
    <updated>2008-06-08T03:30:15Z</updated>
    <author>
      <name>seeprogress</name>
    </author>
    <content type="html">

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&lt;a href="/blog/4326-what-if-our-most-powerful-weapons-were-ideas-beta"&gt;&lt;img src="http://bravenewfilms.org/pictures/medium/3581" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /&gt;&lt;/a&gt;


&lt;div class="post_content"&gt;

&lt;p&gt;www.americanprogress.org&lt;/p&gt;
&lt;/div&gt;


  &lt;a href="/blog/4326-what-if-our-most-powerful-weapons-were-ideas-beta"&gt;Watch the video&lt;/a&gt;
    </content>
  </entry>
  <entry>
    <title>Add to the Collective Genius www.AMERICANPROGRESS.org (beta)</title>
    <link href="http://bravenewfilms.org/blog/4325-add-to-the-collective-genius-www-americanprogress-org-beta" rel="alternate"/>
    <id>http://bravenewfilms.org/blog/4325-add-to-the-collective-genius-www-americanprogress-org-beta</id>
    <updated>2008-06-08T03:30:13Z</updated>
    <author>
      <name>seeprogress</name>
    </author>
    <content type="html">

  &lt;object width="375" height="308"&gt;&lt;param name="movie" value="http://www.youtube.com/v/D37Xg8L-AR4&amp;border=0&amp;rel=0"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;embed src="http://www.youtube.com/v/D37Xg8L-AR4&amp;border=0&amp;rel=0" type="application/x-shockwave-flash" wmode="transparent" width="375" height="308"&gt;&lt;/embed&gt;&lt;/object&gt;



&lt;a href="/blog/4325-add-to-the-collective-genius-www-americanprogress-org-beta"&gt;&lt;img src="http://bravenewfilms.org/pictures/medium/3580" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /&gt;&lt;/a&gt;


&lt;div class="post_content"&gt;

&lt;p&gt;The Center for American Progress is a non-partisan think tank dedicated to improving the lives of all Americans. 
&lt;br /&gt;www.AMERICANPROGRESS.org&lt;/p&gt;
&lt;/div&gt;


  &lt;a href="/blog/4325-add-to-the-collective-genius-www-americanprogress-org-beta"&gt;Watch the video&lt;/a&gt;
    </content>
  </entry>
</feed>
