If you feel that you can create web content with enough quality and originality to catch the attention of web users, you should explore the possibility of using social networking and bookmarking websites as a marketing tool.

The power of buzz marketing in the Web 2.0 world allows even the smallest business the opportunity to make a huge impact.

Founded in 2005 by Steve Huffman and Alexis Ohanian, social news website Reddit offers several interesting marketing possibilities. In essence, Reddit users post links to content and other users then give the content an up or down vote. Enough up votes and the link rises to the Reddit home page while a lot of down votes will condemn the content to obscurity.