http://bravenewfilms.org/topics/relativity 2008-07-25T12:40:43Z http://bravenewfilms.org/blog/45405-3-things-to-consider-before-using-web-audio 2008-07-25T12:40:43Z David Skul <object width="375" height="308"><param name="movie" value="http://www.youtube.com/v/LgDqcNHgayk&border=0&rel=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/LgDqcNHgayk&border=0&rel=0" type="application/x-shockwave-flash" wmode="transparent" width="375" height="308"></embed></object> <a href="/blog/45405-3-things-to-consider-before-using-web-audio"><img src="http://bravenewfilms.org/pictures/medium/52541" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /></a> <div class="post_content"> <p>There are three concerns, or questions, you need to consider before adding web audio to your media arsenal. The first question you need to ask is what's the purpose of my recording? Second, you need to decide the proper output format for your audio file. Properly formatting your file will allow the most users to listen. Also, whether you decide to use embedded audio or streaming audio will affect your server requirements. The last, and maybe most important, issue you will need to consider is your audience.</p> <p>3 Things to Consider Before Using Web AudioBefore you create your audio recording, you will need to decide your recording's purpose. Too many recordings, or podcasts, are created without any planning or foresight. There are probably many topics that you are qualified to talk about. But that doesn't mean you should talk about all of them. Because podcasting is so widespread, your best option is to try to reach and underserved audience or introduce something new—or at least a new take on something old. Instead of trying to reach a massive audience, go for a small and focused group. Smaller audiences tend to be more loyal, especially if you're giving them something they want to hear.</p> <p>Once you have your purpose, and topic, you'll need to pick an output option. Your choice of file format can greatly impact the quality of the audio. If you're speaking only, the MP3 format is the best. It's the most portable format and one most people are comfortable with. Whichever format you choose, you will need a good microphone and a decent sound editor to create your final product.</p> </div> <a href="/blog/45405-3-things-to-consider-before-using-web-audio">Watch the video</a> http://bravenewfilms.org/blog/45404-4-mistakes-to-avoid-in-podcasting 2008-07-25T12:40:43Z David Skul <object width="375" height="308"><param name="movie" value="http://www.youtube.com/v/FV0FqYu3yNQ&border=0&rel=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/FV0FqYu3yNQ&border=0&rel=0" type="application/x-shockwave-flash" wmode="transparent" width="375" height="308"></embed></object> <a href="/blog/45404-4-mistakes-to-avoid-in-podcasting"><img src="http://bravenewfilms.org/pictures/medium/52540" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /></a> <div class="post_content"> <p>Podcasting, although not new, is the latest trend for getting audio files onto the web. It's a great option for adding quality content to your website, if you do it correctly. Of course, as with anything else, there are factors you must avoid if you want to keep people coming back to listen.</p> <p>4 Mistakes to Avoid in PodcastingStay on Topic</p> <p>This should go without saying. Don't wander too far from your podcast's title and topic. Amazingly, many podcasters don't use a script. Even for shorter messages, a script can provide a well lit path down your intended message. Short anecdotes related to the content are fine but long stories unrelated will turn people off.</p> <p>Wings are for Birds</p> <p>Don't try to wing your podcast, especially for anything longer than 5 minutes. Only excellent public speakers and comedians can make improvisation work. Many people fail to consider the content required to record a decent podcast. While you might be able to sound coherent for five minutes, try it for ten minutes. Putting together a logical and articulate episode is nearly impossible without a plan. Yes, you can delete much of the "junk" later but you'll add considerable amounts of time to your workload.</p> </div> <a href="/blog/45404-4-mistakes-to-avoid-in-podcasting">Watch the video</a> http://bravenewfilms.org/blog/45403-before-you-record-getting-the-right-web-audio-microphone 2008-07-25T12:40:43Z David Skul <object width="375" height="308"><param name="movie" value="http://www.youtube.com/v/mxgasA9nhmE&border=0&rel=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/mxgasA9nhmE&border=0&rel=0" type="application/x-shockwave-flash" wmode="transparent" width="375" height="308"></embed></object> <a href="/blog/45403-before-you-record-getting-the-right-web-audio-microphone"><img src="http://bravenewfilms.org/pictures/medium/52539" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /></a> <div class="post_content"> <p>When you create a web audio file, the microphone you use is critical to getting a professional quality recording. Using the right microphone can mean the difference between sounding like you're sitting next to the listener and sounding like you're sitting across a crowded room.</p> <p>Before you Record -- Getting the Right Web Audio MicrophoneBuying the right microphone can seem like a mysterious process. There are thousands of options with varying prices, some well over the $1,000 mark. But, there's no need to get wrapped up in the brand names and brand name price tags. Getting the right microphone is more a function of you. Ask yourself, what you are trying to accomplish with your recordings?</p> <p>The following tips will help you sift through and select the right microphone for you.</p> <p>A good web audio recording will give the listener the impression that you are in the same room. The most popular microphone, the headset style, keeps the microphone close to your mouth like a telephone and will produce much more even voice tones. Headset type microphones also do an excellent job reproducing your voice in high fidelity.</p> </div> <a href="/blog/45403-before-you-record-getting-the-right-web-audio-microphone">Watch the video</a> http://bravenewfilms.org/blog/45402-choosing-the-right-web-audio-format 2008-07-25T12:40:43Z David Skul <object width="375" height="308"><param name="movie" value="http://www.youtube.com/v/0qziQoSZHzc&border=0&rel=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/0qziQoSZHzc&border=0&rel=0" type="application/x-shockwave-flash" wmode="transparent" width="375" height="308"></embed></object> <a href="/blog/45402-choosing-the-right-web-audio-format"><img src="http://bravenewfilms.org/pictures/medium/52538" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /></a> <div class="post_content"> <p>If you're looking to expand your web presence using audio, you need to select the right audio format for your needs. There's no shortage of formats which is why you need to take the time to choose wisely.</p> <p>Choosing the Right Web Audio FormatYou may already be familiar with several of the formats listed, but others you may not. Read on to find out more.</p> <p>RealAudio</p> <p>This is by far the most common audio streaming format. It was the first streaming technology on the web and its popularity has grown due to its highly accessible features. This server side streaming technology is ideal for showing audio streams to large audiences. The technology allows the stream to match the listener's bandwidth, thus reducing compression while still offering a satisfactory viewing experience for the user. The one disadvantage to this server side technology is the delay between the user's request and the audio's arrival. Because of this, it's more suitable for longer streams.</p> <p>Windows Media</p> <p>As you would imagine, Microsoft's streaming solutions are also very popular and are not only limited to audio. They also allow video, animation, and other multimedia to be played back using Windows Media Player. This technology supports most media file types, works very well on Windows, and is easily playable on any machine using the Windows operating system.</p> </div> <a href="/blog/45402-choosing-the-right-web-audio-format">Watch the video</a> http://bravenewfilms.org/blog/45401-musings-on-the-podcasting-phenomenon 2008-07-25T12:40:42Z David Skul <object width="375" height="308"><param name="movie" value="http://www.youtube.com/v/JF2YU8dJclQ&border=0&rel=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/JF2YU8dJclQ&border=0&rel=0" type="application/x-shockwave-flash" wmode="transparent" width="375" height="308"></embed></object> <a href="/blog/45401-musings-on-the-podcasting-phenomenon"><img src="http://bravenewfilms.org/pictures/medium/52537" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /></a> <div class="post_content"> <p>Most people think of podcasting as the various independent audio shows that can be downloaded from websites. Podcast topics cover every subject you can think of — from marketing to gardening.</p> <p>Musings on the Podcasting PhenomenonListening to podcasts is often referred to as radio on demand, similar to on demand television. There are endless options of content and programming. Listeners can decide when to listen, and where to listen, by downloading podcasts to a portable player such as an iPod.</p> <p>Podcasting is having far-reaching effects on how we get our web content and is being used in new, creative ways. Web audio no longer represents downloading and sharing music files with your friends — as made popular earlier this century. Everyone from politicians to web marketers are now using podcasts to reach their target audience. Families are using podcasts to stay connected with each other while traveling for business or vacation.</p> <p>Amateurs create podcasts on the fly as local, national, and global events unfold. Listeners are getting first-hand information from people who are in the midst of major events — often before the information hits the traditional media.</p> </div> <a href="/blog/45401-musings-on-the-podcasting-phenomenon">Watch the video</a> http://bravenewfilms.org/blog/45400-web-audio-for-your-wordpress-blog-the-easy-way 2008-07-25T12:40:42Z David Skul <object width="375" height="308"><param name="movie" value="http://www.youtube.com/v/H6gEPBPlA_U&border=0&rel=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/H6gEPBPlA_U&border=0&rel=0" type="application/x-shockwave-flash" wmode="transparent" width="375" height="308"></embed></object> <a href="/blog/45400-web-audio-for-your-wordpress-blog-the-easy-way"><img src="http://bravenewfilms.org/pictures/medium/52536" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /></a> <div class="post_content"> <p>f you want to add web audio to your WordPress blog, you have several options. WordPress has many plug-ins and widgets available to add audio functionality. Below is a brief description of several of the most popular WordPress web audio add-ons:</p> <p>Web Audio for Your WordPress Blog -- the Easy WayAngsuman's Del.icio.us mp3 Player is a plugin that makes any MP3 links playable directly on the page (in a post or any other place on your blog). It also allows listeners to easily tag the link on del.icio.us for sharing.</p> <p>Audio Player is a perfect plug-in for podcasters or others who want to add playable MP3 to their posts. This single-track MP3 player is highly configurable making it easy to customize for your blog.</p> <p>Automatic WP Player 3.0 is a general music player for your blog. You can use MP3 or WAV file formats. Your listeners will be able to access podcasts from any post or page. Like most plugins, this requires the latest WordPress version to function properly.</p> <p>DG PlayingNow Updater isn't an audio player. It's a neat little widget that puts a description directly into your blog of what you are playing in your media player at that time.</p> </div> <a href="/blog/45400-web-audio-for-your-wordpress-blog-the-easy-way">Watch the video</a> http://bravenewfilms.org/blog/43288-website-audio-listen-up-for-more-traffic 2008-07-25T12:40:43Z David Skul <object width="375" height="308"><param name="movie" value="http://www.youtube.com/v/fsaqJSGZCHk&border=0&rel=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/fsaqJSGZCHk&border=0&rel=0" type="application/x-shockwave-flash" wmode="transparent" width="375" height="308"></embed></object> <a href="/blog/43288-website-audio-listen-up-for-more-traffic"><img src="http://bravenewfilms.org/pictures/medium/49495" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /></a> <div class="post_content"> <p>There's no doubt, web users are expecting more from websites. You must stand out. If you want to stand out, you need to start thinking beyond the norm. If everyone's doing it, everyone's the same. With the development of Web 2.0 technology and cheaper audio and video software, it's now cheap and easy to add sound and video to your site.</p> <p>In this article I focus on audio only. You have a number of choices when adding website audio. You could find an affiliate radio station and stream it to your website; or you could add a playlist of music you think visitors to your website will like; or you can create your own content.</p> <p>The best, and most unique, way to catch visitors' attention is to create your own content. Start by exploring your competition. Are they adding interactive content? If so, how often do they update? Is the content informative or is it content disguised as a pitch?</p> <p>If you want to get famous, or at least viral, focus on content for content's sake. Resist the tempation to sell. You need to establish credibility before you try to lead visitors into your sales cycle. Who wants to listen to commercials? Nobody. Don't make your content into a commercial. In general, the most popular audio content is humorous, informative, or contrarian.</p> </div> <a href="/blog/43288-website-audio-listen-up-for-more-traffic">Watch the video</a> http://bravenewfilms.org/blog/43274-top-podcast-marketing-tips 2008-07-25T12:40:43Z David Skul <object width="375" height="308"><param name="movie" value="http://www.youtube.com/v/DpssLyFYZyA&border=0&rel=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/DpssLyFYZyA&border=0&rel=0" type="application/x-shockwave-flash" wmode="transparent" width="375" height="308"></embed></object> <a href="/blog/43274-top-podcast-marketing-tips"><img src="http://bravenewfilms.org/pictures/medium/49472" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /></a> <div class="post_content"> <p>The continued development of Web 2.0 technology has produced new and exciting ways to market your products and services. The ability to broadcast audio and video online has emerged as a beneficial means to get the word out about your business. In particular, I address how podcasting can help you sell more products while helping you connect with your customers.</p> <p>Essentially, podcast marketing is the art of publishing audio programs on the internet with the intention of raising product awareness, establishing a brand, and, of course, increasing sales. </p> <p>There are many advantages to podcasts. Namely, most people have a computer or other MP3 compatible device. Since people are spending more time at the computer, rather that in front of the TV, it's easy to hit them right where they sit.</p> <p>Thanks to cheap digital recording equipment and software, you can record, distribute, and test your podcasting activities that were too expensive and cumbersome only a few years ago.</p> </div> <a href="/blog/43274-top-podcast-marketing-tips">Watch the video</a> http://bravenewfilms.org/blog/43273-new-to-web-audio-get-the-right-gear 2008-07-25T12:40:43Z David Skul <object width="375" height="308"><param name="movie" value="http://www.youtube.com/v/2LNx3yP3kVY&border=0&rel=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/2LNx3yP3kVY&border=0&rel=0" type="application/x-shockwave-flash" wmode="transparent" width="375" height="308"></embed></object> <a href="/blog/43273-new-to-web-audio-get-the-right-gear"><img src="http://bravenewfilms.org/pictures/medium/49471" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /></a> <div class="post_content"> <p>If you really want to add life to your website, you should consider including audio content. Audio content can range from simple background music to your own seminars or tutorials. You're only limited by time and creativity. </p> <p>Adding quality web audio to a website, especially streaming audio, used to be a complex process. But now there is excellent software available to lift the audio publishing burden. There are also many services that will host your podcasts and allow them to be streamed or downloaded directly from your website.</p> <p>When you are choosing audio publishing software, be sure to look for the following features:</p> <p>You should have several editing options. Options that allow you to add background music, lead-ins, fade outs and full voice recording options.</p> <p>It should allow you to stream content directly from your website. This can be an automatic start when the page loads or the user may opt to press a play button.</p> <p>It should also help you find the best balance between sound quality and file size so visitors to your site can listen without interruption. You should also be able to export files to suit various media players.</p> </div> <a href="/blog/43273-new-to-web-audio-get-the-right-gear">Watch the video</a> http://bravenewfilms.org/blog/43272-why-publishing-your-first-podcast-is-beneficial-to-your-busi 2008-07-25T12:40:43Z David Skul <object width="375" height="308"><param name="movie" value="http://www.youtube.com/v/4bQWkmfqXaw&border=0&rel=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/4bQWkmfqXaw&border=0&rel=0" type="application/x-shockwave-flash" wmode="transparent" width="375" height="308"></embed></object> <a href="/blog/43272-why-publishing-your-first-podcast-is-beneficial-to-your-busi"><img src="http://bravenewfilms.org/pictures/medium/49470" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /></a> <div class="post_content"> <p>Today's internet has ushered in an era in which producing and publishing your audio, in the form of a podcast, has never been easier. Only a few years ago, reaching a target audience with audio would have been expensive and time consuming. </p> <p>What is a Podcast </p> <p>A podcast is simply an audio file, usually in MP3 format, that users can listen to on their computer or with any MP3 player, not just and iPod. The word podcast was originally associated with Apple's iPod but is no longer specifically associated with the iPod player.</p> <p>Now, thanks to cheap digital recording equipment and software, you can produce audio from your home at very little cost. And while anyone can publish audio files, a business can use audio to open up communication channels, provide customer support, and establish a niche expertise within an industry. Of course, it takes a certain amount of practice and skill to produce captivating podcasts. But, if you're willing to put in the effort, you'll find that producing videos is exciting and fun. If you have a computer with a microphone, built in counts, and basic audio editing software, you can make your first podcast.</p> </div> <a href="/blog/43272-why-publishing-your-first-podcast-is-beneficial-to-your-busi">Watch the video</a> http://bravenewfilms.org/blog/43271-unlock-the-power-of-web-audio-conferencing 2008-07-25T12:40:43Z David Skul <object width="375" height="308"><param name="movie" value="http://www.youtube.com/v/tRZq4sc9wSI&border=0&rel=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/tRZq4sc9wSI&border=0&rel=0" type="application/x-shockwave-flash" wmode="transparent" width="375" height="308"></embed></object> <a href="/blog/43271-unlock-the-power-of-web-audio-conferencing"><img src="http://bravenewfilms.org/pictures/medium/49469" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /></a> <div class="post_content"> <p>Voice over Internet Protocol (VoIP) has transformed the way both individuals and businesses interact online. These latest technologies have changed web audio conferences dramatically.</p> <p>Originally, conferencing only allowed a strict number of people in different locations to connect at the same time using conventional telephones. While this was useful in certain situations, participants were limited to voice communication alone. And, with unlimited long distance yet to be marketed, long distance charges added up.</p> <p>However, modern internet software has brought conferencing into a whole new level. If you and the people you wish to conference with all have reasonably up to date computers with microphones and speakers, you can set up a conference call absolutely free.</p> <p>There are many applications that will allow you to engage in a web conference. However, the most popular VoIP software available is Skype. Download this from www. skype. com and register an account for free and you will be able to call other Skype users, no matter what their location, for no cost.</p> <p>Skype has a conferencing feature that allows up to nine users participate at any one time. In fact, people can join the conference using traditional telephones as well, and if your internet connection is fast, enough you can video conference.</p> </div> <a href="/blog/43271-unlock-the-power-of-web-audio-conferencing">Watch the video</a> http://bravenewfilms.org/blog/43266-using-web-videos-to-promote-your-business 2008-07-25T12:40:44Z David Skul <object width="375" height="308"><param name="movie" value="http://www.youtube.com/v/JCjO2u-DE-M&border=0&rel=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/JCjO2u-DE-M&border=0&rel=0" type="application/x-shockwave-flash" wmode="transparent" width="375" height="308"></embed></object> <a href="/blog/43266-using-web-videos-to-promote-your-business"><img src="http://bravenewfilms.org/pictures/medium/49462" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /></a> <div class="post_content"> <p>Web videos offer internet marketers an excellent opportunity to reach out to their prospective customers and showcase their expertise. It is a skillful combination of the advantages offered by TV advertising with the interactivity of the Internet.</p> <p>With the potential of increasing traffic and revenue by as much as 300%, online videos are helping businesses reach beyond traditional marketing horizons. Web videos offer marketers a cheap and fairly easy opportunity to generate additional website visitors. </p> <p>Three vital aspects to take into consideration if you plan to add videos to your web site include: </p> <p>Your video should be powerful enough to capture the attention of the viewer in the opening seconds</p> <p>Your video should be convincing enough to get the viewer to take positive action.</p> <p>Your video should be relevant to your brand and should appeal to your target audience</p> <p>All three elements are equally important if you want your video marketing campaign to be a success. A video that is very amusing and holds the viewers attention but is irrelevant to your product, may succeed in getting the viewer to sit through to the end, but it will not convince anybody to buy anything.</p> </div> <a href="/blog/43266-using-web-videos-to-promote-your-business">Watch the video</a> http://bravenewfilms.org/blog/43265-cook-up-a-viral-video 2008-07-25T12:40:44Z David Skul <object width="375" height="308"><param name="movie" value="http://www.youtube.com/v/l4wa0lj4jus&border=0&rel=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/l4wa0lj4jus&border=0&rel=0" type="application/x-shockwave-flash" wmode="transparent" width="375" height="308"></embed></object> <a href="/blog/43265-cook-up-a-viral-video"><img src="http://bravenewfilms.org/pictures/medium/49461" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /></a> <div class="post_content"> <p>It's every internet marketer's dream to produce a web video that hits viral overdrive. But, there's more than just making and submitting a video. In this article I take a look at some of the factors that can help make a web video go viral.</p> <p>A viral event happens when a product receives publicity naturally through online word-of- mouth. But, there's a difference between viral and word-of-mouth. Viral is exponential; a user will tell 5 to 10 others and each one of those users will tell 5 to 10 more. Word-of-mouth is simply telling 5 to 10 others who may or may not pass the information on—a much slower process. </p> <p>For a business, the time factor is even more critical. That's why social media sites and your web videos can combine into a powerful marketing duo.</p> <p>Social media websites like FaceBook and Digg, and video sites like YouTube fuels the viral movement. Web videos in particular can gain massive popularity and be viewed by millions of users in a short period of time.</p> <p>Below are a few basic techniques to help you create your own viral web videos.</p> </div> <a href="/blog/43265-cook-up-a-viral-video">Watch the video</a> http://bravenewfilms.org/blog/43264-business-video-conferencing-and-web-2-0 2008-07-25T12:40:43Z David Skul <object width="375" height="308"><param name="movie" value="http://www.youtube.com/v/Z4AdksHe1Ro&border=0&rel=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/Z4AdksHe1Ro&border=0&rel=0" type="application/x-shockwave-flash" wmode="transparent" width="375" height="308"></embed></object> <a href="/blog/43264-business-video-conferencing-and-web-2-0"><img src="http://bravenewfilms.org/pictures/medium/49460" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /></a> <div class="post_content"> <p>While audio conferencing has been around for many years, the development of internet technology has opened up new possibilities in video conferencing — revolutionizing business. </p> <p>Video conferencing isn't new. It's been around in one form or another for a couple of decades. It's only been recently that the quality, and the bandwidth, has become good enough to make it a viable option. </p> <p>Video conferencing is made possible by the digital compression of video and audio streams. And with today's high internet speeds, the quality is high allowing meetings to take place in real time.</p> <p>Business video conferencing offers an opportunity to significantly cut costs while fostering better personal relationships with clients and associates.</p> <p>The ability to hold meetings with video means that, for many companies, business travel is becoming a thing of the past, saving significant money.</p> </div> <a href="/blog/43264-business-video-conferencing-and-web-2-0">Watch the video</a> http://bravenewfilms.org/blog/43264-business-video-conferencing-and-web-2-0 2008-07-25T12:40:43Z David Skul <object width="375" height="308"><param name="movie" value="http://www.youtube.com/v/Z4AdksHe1Ro&border=0&rel=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/Z4AdksHe1Ro&border=0&rel=0" type="application/x-shockwave-flash" wmode="transparent" width="375" height="308"></embed></object> <a href="/blog/43264-business-video-conferencing-and-web-2-0"><img src="http://bravenewfilms.org/pictures/medium/49460" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /></a> <div class="post_content"> <p>While audio conferencing has been around for many years, the development of internet technology has opened up new possibilities in video conferencing — revolutionizing business. </p> <p>Video conferencing isn't new. It's been around in one form or another for a couple of decades. It's only been recently that the quality, and the bandwidth, has become good enough to make it a viable option. </p> <p>Video conferencing is made possible by the digital compression of video and audio streams. And with today's high internet speeds, the quality is high allowing meetings to take place in real time.</p> <p>Business video conferencing offers an opportunity to significantly cut costs while fostering better personal relationships with clients and associates.</p> <p>The ability to hold meetings with video means that, for many companies, business travel is becoming a thing of the past, saving significant money.</p> </div> <a href="/blog/43264-business-video-conferencing-and-web-2-0">Watch the video</a> http://bravenewfilms.org/blog/43060-tips-for-producing-great-video-content 2008-07-25T12:40:44Z David Skul <object width="375" height="308"><param name="movie" value="http://www.youtube.com/v/RN443OK_qe0&border=0&rel=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/RN443OK_qe0&border=0&rel=0" type="application/x-shockwave-flash" wmode="transparent" width="375" height="308"></embed></object> <a href="/blog/43060-tips-for-producing-great-video-content"><img src="http://bravenewfilms.org/pictures/medium/48639" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /></a> <div class="post_content"> <p>Producing quality video content for the web has never been as easy as it is today. Recording equipment and editing software is now widely available, at reasonable prices, so nearly anyone can make the jump to producing content.</p> <p>The phenomenal popularity of YouTube proves that web video is a great way to increase website traffic or market products directly. Many companies have gained massive exposure to millions of potential customers by uploading and sharing video content.</p> <p>However, with millions of videos circulating the web, you need to produce something that's interesting, informative, or entertaining to get noticed. As with most marketing techniques, it takes persistence and a willingness to adapt to feedback.</p> <p>Preparing to create video content will take more time than creating text only content. That's because video can't be edited real time, like text.</p> </div> <a href="/blog/43060-tips-for-producing-great-video-content">Watch the video</a> http://bravenewfilms.org/blog/43059-how-to-publish-your-business-video-online 2008-07-25T12:40:44Z David Skul <object width="375" height="308"><param name="movie" value="http://www.youtube.com/v/UKOMF-u-XSI&border=0&rel=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/UKOMF-u-XSI&border=0&rel=0" type="application/x-shockwave-flash" wmode="transparent" width="375" height="308"></embed></object> <a href="/blog/43059-how-to-publish-your-business-video-online"><img src="http://bravenewfilms.org/pictures/medium/48638" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /></a> <div class="post_content"> <p>If you produce your own videos, or you will be in the future, you need to publish them online. In this article I look at some of the options you have for publishing your video content.</p> <p>When you finishing the video editing process you will have to make several important decisions. First, you will decide how large your video will be and the data rate. 320 x 240 pixels is a common size used for web video. The data rate will depend on how fast you think your viewer's internet connection speed is. Just because you have broadband doesn't mean everyone else will. In the mean time, 512kbps is a fairly safe choice that should allow most readers to stream your content.</p> <p>You will also have to choose a format for your video files. QuickTime and Windows Media are the most common video formats. Any decent editing software should allow you to convert your videos to either format.</p> <p>If you wish to self publish your videos on your own website, you need to have a hosting service that will stream video and that can provide enough bandwidth. Remember, a simple 5 minute video can end up being 10mb or more as a final production. All of the sudden, 10GB of bandwidth seems small. My advice, especially if you plan on producing a lot of content, is to get a dedicated server. You won't need to extra space or bandwidth up front but you'll thank yourself later when your audience grows.</p> </div> <a href="/blog/43059-how-to-publish-your-business-video-online">Watch the video</a> http://bravenewfilms.org/blog/43058-benefits-of-video-marketing 2008-07-25T12:40:44Z David Skul <object width="375" height="308"><param name="movie" value="http://www.youtube.com/v/Qs59CkjX16M&border=0&rel=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/Qs59CkjX16M&border=0&rel=0" type="application/x-shockwave-flash" wmode="transparent" width="375" height="308"></embed></object> <a href="/blog/43058-benefits-of-video-marketing"><img src="http://bravenewfilms.org/pictures/medium/48637" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /></a> <div class="post_content"> <p>Video marketing is a relatively new trend in the area of ever-changing, innovative marketing strategies. It's at the intersection of digital video and traditional internet marketing strategies. </p> <p>Video marketing cannot and does not replace or substitute existing internet marketing strategies — strategies like affiliate marketing, article marketing or pay-per-click campaigns. However, it adds great value and can significantly leverage these existing marketing techniques. </p> <p>Traditional internet marketing, or Web 1.0 marketing, involved product and service marketing through static interaction, primarily text based web pages. "Brochure-ware" pages were just an extension of the traditional advertising model. Web 2.0 has turned this concept on its head. Potential customers are no longer restricted to reading static text about products and services. In other words, potential customers can interact with you—and the content you publish. </p> <p>Enter video marketing, which plugs video into the interaction — giving Web 2.0 a whole new dimension. Despite the social characteristic of web 2.0, it still lacked the all important face to face interaction. This is where video marketing comes in. It allows you to blend your message and personality into the consumer's online experience, influencing the consumer in their buying decisions.</p> </div> <a href="/blog/43058-benefits-of-video-marketing">Watch the video</a> http://bravenewfilms.org/blog/43057-leverage-your-business-with-web-video 2008-07-25T12:40:44Z David Skul <object width="375" height="308"><param name="movie" value="http://www.youtube.com/v/EuY8f7D75wQ&border=0&rel=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/EuY8f7D75wQ&border=0&rel=0" type="application/x-shockwave-flash" wmode="transparent" width="375" height="308"></embed></object> <a href="/blog/43057-leverage-your-business-with-web-video"><img src="http://bravenewfilms.org/pictures/medium/48636" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /></a> <div class="post_content"> <p>Online videos offer internet marketers one of the best platforms for engaging an audience and building a solid clientele. </p> <p>This innovative new marketing medium allows marketers to communicate with their viewers on several different levels using music, visual imagery and visual text.</p> <p>Online video allows you to reach out to the global audience with a minimal investment, thus increasing your ROI tremendously. Moreover, it requires no technical expertise to set up or use. Adding a basic video to your web site only requires that you have access to a computer and a webcam or a digital camcorder. </p> <p>Of course, knowing how to edit the video and add special effects by way of graphics, music and specialized text would give you the competitive edge over other businesses that use online videos for marketing. </p> <p>Although there are no restrictions as to the kind of video you may produce for the purpose of marketing, remember the main aim of the video is to generate more business by keeping the customer engaged. With this in mind, it's critical that the video should be riveting enough to hold the viewers attention and yet it should remain relevant to your area of business.</p> </div> <a href="/blog/43057-leverage-your-business-with-web-video">Watch the video</a> http://bravenewfilms.org/blog/43056-making-web-video-work-for-your-business 2008-07-25T12:40:44Z David Skul <object width="375" height="308"><param name="movie" value="http://www.youtube.com/v/O5xt-TYG0zA&border=0&rel=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/O5xt-TYG0zA&border=0&rel=0" type="application/x-shockwave-flash" wmode="transparent" width="375" height="308"></embed></object> <a href="/blog/43056-making-web-video-work-for-your-business"><img src="http://bravenewfilms.org/pictures/medium/48635" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /></a> <div class="post_content"> <p>If you want to make take advantage of web video, and make it work successfully, you have several options. From simple promotional videos on your own website to a viral information marketing campaign, web video can be used to augment products sales or drive targeted traffic directly.</p> <p>The type of web video you produce will depend on your target audience and skills. Take a look at the following video types to determine which one, or combinations, will work best for you.</p> <p>Instructional Videos</p> <p>This is by far the most popular type of video. If you can produce quality instructional videos that show viewers how to do something specific, you will increase your exposure dramatically. For example, if you sell software you could — and should — make instructional video for your software. In fact, entire websites, such as www.vtc.com, are dedicated to software training videos, charging users monthly subscriptions to watch them.</p> </div> <a href="/blog/43056-making-web-video-work-for-your-business">Watch the video</a> http://bravenewfilms.org/blog/43055-web-video-marketing-web-2-0-style 2008-07-25T12:40:44Z David Skul <object width="375" height="308"><param name="movie" value="http://www.youtube.com/v/qcAPzrWqzh4&border=0&rel=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/qcAPzrWqzh4&border=0&rel=0" type="application/x-shockwave-flash" wmode="transparent" width="375" height="308"></embed></object> <a href="/blog/43055-web-video-marketing-web-2-0-style"><img src="http://bravenewfilms.org/pictures/medium/48634" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /></a> <div class="post_content"> <p>The recent explosion of in the popularity of web video has opened up new avenues and opportunities for online marketers. </p> <p>In July 2007, over nine billion videos were viewed alone by U.S internet users alone. This is expected to grow significantly over time. In a recent report tubemogul.com reported that the Interactive Advertising Bureau estimates that more than 50 per cent of the US population will watch video online next year. The possibilities of web video marketing are endless. </p> <p>Below I outline a few tips for using web video to market your website or product.</p> <p>Creating video content is not a "break the bank" activity. In fact, both PCs and Macs ship standard with video editing software. All you need is a digital camera and you're almost ready to make your own videos. First, you'll need a plan.</p> <p>Think about your website. Now, focus on what makes you unique. At this point, don't think about your product or service offering. Think about how your uniqueness can solve a customer's problems. In fact, the less "advertisy" your video the more people will warm up to you. Your video content will be the key to your success. Most viewers will forgive a more amateur web video if the content is entertaining, original and useful.</p> </div> <a href="/blog/43055-web-video-marketing-web-2-0-style">Watch the video</a> http://bravenewfilms.org/blog/43055-web-video-marketing-web-2-0-style 2008-07-25T12:40:44Z David Skul <object width="375" height="308"><param name="movie" value="http://www.youtube.com/v/qcAPzrWqzh4&border=0&rel=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/qcAPzrWqzh4&border=0&rel=0" type="application/x-shockwave-flash" wmode="transparent" width="375" height="308"></embed></object> <a href="/blog/43055-web-video-marketing-web-2-0-style"><img src="http://bravenewfilms.org/pictures/medium/48634" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /></a> <div class="post_content"> <p>The recent explosion of in the popularity of web video has opened up new avenues and opportunities for online marketers. </p> <p>In July 2007, over nine billion videos were viewed alone by U.S internet users alone. This is expected to grow significantly over time. In a recent report tubemogul.com reported that the Interactive Advertising Bureau estimates that more than 50 per cent of the US population will watch video online next year. The possibilities of web video marketing are endless. </p> <p>Below I outline a few tips for using web video to market your website or product.</p> <p>Creating video content is not a "break the bank" activity. In fact, both PCs and Macs ship standard with video editing software. All you need is a digital camera and you're almost ready to make your own videos. First, you'll need a plan.</p> <p>Think about your website. Now, focus on what makes you unique. At this point, don't think about your product or service offering. Think about how your uniqueness can solve a customer's problems. In fact, the less "advertisy" your video the more people will warm up to you. Your video content will be the key to your success. Most viewers will forgive a more amateur web video if the content is entertaining, original and useful.</p> </div> <a href="/blog/43055-web-video-marketing-web-2-0-style">Watch the video</a> http://bravenewfilms.org/blog/43007-great-content-the-key-to-social-bookmarking-success 2008-07-25T12:40:44Z David Skul <object width="375" height="308"><param name="movie" value="http://www.youtube.com/v/AegJeRDQxRA&border=0&rel=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/AegJeRDQxRA&border=0&rel=0" type="application/x-shockwave-flash" wmode="transparent" width="375" height="308"></embed></object> <a href="/blog/43007-great-content-the-key-to-social-bookmarking-success"><img src="http://bravenewfilms.org/pictures/medium/48574" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /></a> <div class="post_content"> <p>If you visit an article submission site, you'll find out right away that most of the content is shallow. The content is designed to "tease" readers into clicking a link in the author's resource box. While it's a good way to get traffic, this process, writing and submitting articles, is more about quantity than quality. In effect, it places little value on the content itself.</p> <p>Creating great content is, by far, the best way to get qualified traffic. But, creating great content for inclusion on social bookmarking sites is critical. Why? Because you actually have to deliver something worthwhile — something readers will value and likely vote for.</p> <p>Social bookmarking sites naturally appeal to a younger audience. This audience is technically savvy and extremely anti-marketing. If they sense a piece is too commercialized, it will be ignored at best.</p> <p>Don't confuse the term social bookmarking, or networking, with social marketing. You don't market directly on social media sites unless you're buying advertising directly. What you are doing is establishing yourself as an authority on a subject.</p> </div> <a href="/blog/43007-great-content-the-key-to-social-bookmarking-success">Watch the video</a> http://bravenewfilms.org/blog/43006-selling-yourself-in-video 2008-07-25T12:40:44Z David Skul <object width="375" height="308"><param name="movie" value="http://www.youtube.com/v/chYeLd38yNM&border=0&rel=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/chYeLd38yNM&border=0&rel=0" type="application/x-shockwave-flash" wmode="transparent" width="375" height="308"></embed></object> <a href="/blog/43006-selling-yourself-in-video"><img src="http://bravenewfilms.org/pictures/medium/48573" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /></a> <div class="post_content"> <p>With the arrival of Web 2.0, the art of marketing yourself and your product on the internet is changing. While SEO, link building and article submissions remain important marketing techniques, now is the time to look at more innovative and sophisticated ways of getting your message across.</p> <p>One of the most successful ventures of the Web 2.0 revolution is YouTube. It's an amazing "rags to riches" story that you can capitalize on with little investment. In fact, making a video can be done for next to nothing. Both Mac OSX and Windows ship with video editing software. Throw in a digital camera and you are ready to make your own videos.</p> <p>If you don't have a video camera, you can also you desktop software to record images on screen. Instead of letting others see you talk about your product or service, you can simply show them on your desktop.</p> <p>What kind of video material you choose to produce is entirely up to you, but ideally it should be relevant to your product. If it genuinely has something to offer viewers and can generate interest it could significantly increase traffic to your website.</p> </div> <a href="/blog/43006-selling-yourself-in-video">Watch the video</a> http://bravenewfilms.org/blog/40294-social-media-optimization-basics 2008-07-25T12:40:45Z David Skul <object width="375" height="308"><param name="movie" value="http://www.youtube.com/v/sqXe00lqCY0&border=0&rel=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/sqXe00lqCY0&border=0&rel=0" type="application/x-shockwave-flash" wmode="transparent" width="375" height="308"></embed></object> <a href="/blog/40294-social-media-optimization-basics"><img src="http://bravenewfilms.org/pictures/medium/45460" width="140" height="105" border="0" align="left" style="border: solid 1px black;" /></a> <div class="post_content"> <p>We've all heard of search engine optimization, but the new buzz word is social media optimization (SMO).</p> <p>SMO refers to the tools and techniques you can use to increase your website, or blog's, popularity using social networking, bookmarking, and online community websites.</p> <p>There are a number of social networking and bookmarking sites that have the potential to drive thousands of visitors to your website. RSS feeds and the use of sites like YouTube and Flickr all fall under the definition of social media.</p> </div> <a href="/blog/40294-social-media-optimization-basics">Watch the video</a>