technology at Brave New Films

Greenhouse gassy cows

2008-07-09T00:32:11Z

Jul 8 - Argentine scientists pioneer research aimed at reducing contaminant gases being emitted from its cows.The study is being conducted by Argentina's National Institute of Agrarian Technology.

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John McCain: Town Hall 01/13/08

2008-07-01T00:21:40Z

John McCain
Town Hall
Battle Creek, MI 01/13/08

TRANSCRIPT:
JOHN MCCAIN: "But suppose--suppose--that climate change is not real and that we go ahead with these green technologies, and by the way, among those green technologies, one of those is going to have to be nuclear power. The United States Navy sailed ships around the world for sixty years with nuclear power plants on them and we're going to have to do that. And by the way, the French, the French . . . 80% of their electricity is generated by nuclear power.

LABEL: JM MI 1-13 (JC#78) AGHK - Clip C

To download a high res version of this clip, VISIT: https://issuealliance.box.net/shared/64vjjesso0

To download the full campaign event, VISIT: https://issuealliance.box.net/shared/8pnub4l4wg

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John McCain: Town Hall 01/02/08

2008-07-01T00:21:37Z

John McCain
Town Hall
Pembroke, NH 01/02/08

TRANSCRIPTION
JOHN MCCAIN: [...] there are many many technologies. There's many alternate energy sources, there's many things we can do. And one of them, by the way, is nuclear power. And I know, in New Hampshire, because of Seabrook how controversial that is. But we have sailed Navy ships around the world for sixty years with nuclear power plants on them and we've never had an accident. The challenge is not nuclear power, the challenge is what do you do with the waste? What'd you do with the waste?

"Well, you can do what the Europeans do and reprocess it or you can store it. By the way, by the way, the French . . . 80% of their electricity is generated by nuclear power."

LABEL: JM NH 1-2 (JC#54) AEFKJ - Clip D

To download a high res version of this clip, VISIT: https://issuealliance.box.net/shared/605nxls84g

To download the full campaign event, VISIT: https://issuealliance.box.net/shared/jt6ye8rkgo

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John McCain: Town Hall 01/13/08

2008-07-01T00:21:35Z

John McCain
Town Hall
Battle Creek, MI

TRANSCRIPTION
JOHN MCCAIN: "I believe that climate change is real. I believe it's happening and I believe that the preponderance of scientific evidence is that it's real."

LABEL: JM MI 1-13 (JC#78) AGHK - Clip B

To download a high res version of this clip, VISIT: https://issuealliance.box.net/shared/b7lfr80ys4

To download the full campaign event, VISIT: https://issuealliance.box.net/shared/8pnub4l4wg

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John McCain: Town Hall 04/21/08

2008-06-30T23:59:22Z

John McCain
Speech and Town Hall
Thomasville, AL 04/21/08

TRANSCRIPT:
JOHN MCCAIN: "Many innovative technology companies have been discouraged from selling in the educational market. And many schools are employing inferior technologies that reinforce their reluctance to use software in the classroom. Government and schools should work with qualified and credible non-profits to establish a voluntary certification process for education technologies that determine their value and endorse them. Federal funding for educational materials and development should explicitly allow endorsed digital and software content to qualify."

LABEL: JM AL 4-21 (JC#124) AFGK - ClipE

To download a high res version of this clip, VISIT: https://issuealliance.box.net/shared/tbt33rh5c8

To download the full campaign event, VISIT: https://issuealliance.box.net/shared/u09frklk4k

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John McCain Town Hall: 04/24/08

2008-06-30T23:47:33Z

John McCain
Town Hall
New Orleans, LA 04/24/08

TRANSCRIPT:
FEMALE AUDIENCE MEMBER: (from West Point, MS) "How do you intend to keep American businesses in America and to make America more self-sufficient?"

JOHN MCCAIN: "I'm not gonna keep them all in America. I'm gonna attract new jobs, new opportunities, through education, through training. The greatest challenge that America faces where we have failed is as we've gone into a new information based economy - that we have not cared for the displaced worker, the old programs designed in the 1950s have failed and we have failed to give the American workers another chance...

...There are new technologies out there all the time that we can hire new workers, but we've got to have them trained and educated...

It's training and education and taking advantage of this new technology.

Today in the world, 1.3 million people make a living off Ebay. Ten years ago, how many people do you think made a living off of Ebay? This is a new information technology -- I'm all for it -- it's better jobs, higher paying jobs, and all of those things, but we have left workers behind. When I'm President of the United States we will leave no worker behind. And that's the key to it and I cannot promise you that all those jobs are gonna come back, but I can promise you through investment, and pure research and development, and other things, we will create new jobs with new technologies which will then eliminate our dependence on foreign oil and address the issue of climate change which is a great threat to our [planet]."

LABEL: JM LA 4-24 (JC#127) GKZZ - ClipP

If you'd like to acquire a high resolution version of this clip, email videoprogressivemedia@gmail.com

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McCain: Town Hall 05/01/08

2008-06-30T22:54:23Z

John McCain
Town Hall
Cleveland, OH 05/01/08

TRANSCRIPT:
JOHN MCCAIN: Chronic conditions such as cancer, heart disease, high blood pressure, diabetes and asthma, as you know, account for three quarters of the nation's annual health care bill. We can make tremendous improvements in the cost of treating chronic disease by using modern information technology.

LABEL:
JM OH 5-1 (EW#5) DAGH -- Clip E

To download a high res version of this clip, VISIT: https://issuealliance.box.net/shared/xupw45j284

To download the full campaign event, VISIT: Tape 1: https://issuealliance.box.net/shared/56q9jm2ccs; Tape 2: https://issuealliance.box.net/shared/qwcj4u6scw

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John McCain: The President Americans Have Been Waiting For

2008-07-09T00:39:57Z

Mashup by Hotpotatomash on June 30, 2008.

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GREEN is the new RED,WHITE AND BLUE

2008-06-28T20:34:50Z

THE AMERICAN RANGER IS OUT OF GAS!
http://www.britethorn.com
The title is from a column by Thomas L. Friedman of the NYTimes.
Voices by Aaron Sjoholm and John T. Kramer

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Nicholas Negroponte: One Laptop per Child, two years on

2008-07-09T00:40:47Z

www.ted.com Nicholas Negroponte talks about how One Laptop per Child is doing, two years in. Speaking at the EG conference while the first XO laptops roll off the production line, he recaps the controversies and recommits to the goals of this far-reaching project.

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Top Podcast Marketing Tips

2008-07-09T00:32:04Z

The continued development of Web 2.0 technology has produced new and exciting ways to market your products and services. The ability to broadcast audio and video online has emerged as a beneficial means to get the word out about your business. In particular, I address how podcasting can help you sell more products while helping you connect with your customers.

Essentially, podcast marketing is the art of publishing audio programs on the internet with the intention of raising product awareness, establishing a brand, and, of course, increasing sales.

There are many advantages to podcasts. Namely, most people have a computer or other MP3 compatible device. Since people are spending more time at the computer, rather that in front of the TV, it's easy to hit them right where they sit.

Thanks to cheap digital recording equipment and software, you can record, distribute, and test your podcasting activities that were too expensive and cumbersome only a few years ago.

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Using Web Videos to Promote Your Business

2008-07-09T00:32:04Z

Web videos offer internet marketers an excellent opportunity to reach out to their prospective customers and showcase their expertise. It is a skillful combination of the advantages offered by TV advertising with the interactivity of the Internet.

With the potential of increasing traffic and revenue by as much as 300%, online videos are helping businesses reach beyond traditional marketing horizons. Web videos offer marketers a cheap and fairly easy opportunity to generate additional website visitors.

Three vital aspects to take into consideration if you plan to add videos to your web site include:

Your video should be powerful enough to capture the attention of the viewer in the opening seconds

Your video should be convincing enough to get the viewer to take positive action.

Your video should be relevant to your brand and should appeal to your target audience

All three elements are equally important if you want your video marketing campaign to be a success. A video that is very amusing and holds the viewers attention but is irrelevant to your product, may succeed in getting the viewer to sit through to the end, but it will not convince anybody to buy anything.

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Tips for Producing Great Video Content

2008-07-09T00:32:05Z

Producing quality video content for the web has never been as easy as it is today. Recording equipment and editing software is now widely available, at reasonable prices, so nearly anyone can make the jump to producing content.

The phenomenal popularity of YouTube proves that web video is a great way to increase website traffic or market products directly. Many companies have gained massive exposure to millions of potential customers by uploading and sharing video content.

However, with millions of videos circulating the web, you need to produce something that's interesting, informative, or entertaining to get noticed. As with most marketing techniques, it takes persistence and a willingness to adapt to feedback.

Preparing to create video content will take more time than creating text only content. That's because video can't be edited real time, like text.

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How to Publish your Business Video Online

2008-07-09T00:32:05Z

If you produce your own videos, or you will be in the future, you need to publish them online. In this article I look at some of the options you have for publishing your video content.

When you finishing the video editing process you will have to make several important decisions. First, you will decide how large your video will be and the data rate. 320 x 240 pixels is a common size used for web video. The data rate will depend on how fast you think your viewer's internet connection speed is. Just because you have broadband doesn't mean everyone else will. In the mean time, 512kbps is a fairly safe choice that should allow most readers to stream your content.

You will also have to choose a format for your video files. QuickTime and Windows Media are the most common video formats. Any decent editing software should allow you to convert your videos to either format.

If you wish to self publish your videos on your own website, you need to have a hosting service that will stream video and that can provide enough bandwidth. Remember, a simple 5 minute video can end up being 10mb or more as a final production. All of the sudden, 10GB of bandwidth seems small. My advice, especially if you plan on producing a lot of content, is to get a dedicated server. You won't need to extra space or bandwidth up front but you'll thank yourself later when your audience grows.

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Benefits of Video Marketing

2008-07-09T00:32:04Z

Video marketing is a relatively new trend in the area of ever-changing, innovative marketing strategies. It's at the intersection of digital video and traditional internet marketing strategies.

Video marketing cannot and does not replace or substitute existing internet marketing strategies — strategies like affiliate marketing, article marketing or pay-per-click campaigns. However, it adds great value and can significantly leverage these existing marketing techniques.

Traditional internet marketing, or Web 1.0 marketing, involved product and service marketing through static interaction, primarily text based web pages. "Brochure-ware" pages were just an extension of the traditional advertising model. Web 2.0 has turned this concept on its head. Potential customers are no longer restricted to reading static text about products and services. In other words, potential customers can interact with you—and the content you publish.

Enter video marketing, which plugs video into the interaction — giving Web 2.0 a whole new dimension. Despite the social characteristic of web 2.0, it still lacked the all important face to face interaction. This is where video marketing comes in. It allows you to blend your message and personality into the consumer's online experience, influencing the consumer in their buying decisions.

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Leverage your Business with Web Video

2008-07-09T00:32:04Z

Online videos offer internet marketers one of the best platforms for engaging an audience and building a solid clientele.

This innovative new marketing medium allows marketers to communicate with their viewers on several different levels using music, visual imagery and visual text.

Online video allows you to reach out to the global audience with a minimal investment, thus increasing your ROI tremendously. Moreover, it requires no technical expertise to set up or use. Adding a basic video to your web site only requires that you have access to a computer and a webcam or a digital camcorder.

Of course, knowing how to edit the video and add special effects by way of graphics, music and specialized text would give you the competitive edge over other businesses that use online videos for marketing.

Although there are no restrictions as to the kind of video you may produce for the purpose of marketing, remember the main aim of the video is to generate more business by keeping the customer engaged. With this in mind, it's critical that the video should be riveting enough to hold the viewers attention and yet it should remain relevant to your area of business.

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Making Web Video Work for Your Business

2008-07-09T00:32:04Z

If you want to make take advantage of web video, and make it work successfully, you have several options. From simple promotional videos on your own website to a viral information marketing campaign, web video can be used to augment products sales or drive targeted traffic directly.

The type of web video you produce will depend on your target audience and skills. Take a look at the following video types to determine which one, or combinations, will work best for you.

Instructional Videos

This is by far the most popular type of video. If you can produce quality instructional videos that show viewers how to do something specific, you will increase your exposure dramatically. For example, if you sell software you could — and should — make instructional video for your software. In fact, entire websites, such as www.vtc.com, are dedicated to software training videos, charging users monthly subscriptions to watch them.

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Great Content -- the Key to Social Bookmarking Success

2008-07-09T00:32:05Z

If you visit an article submission site, you'll find out right away that most of the content is shallow. The content is designed to "tease" readers into clicking a link in the author's resource box. While it's a good way to get traffic, this process, writing and submitting articles, is more about quantity than quality. In effect, it places little value on the content itself.

Creating great content is, by far, the best way to get qualified traffic. But, creating great content for inclusion on social bookmarking sites is critical. Why? Because you actually have to deliver something worthwhile — something readers will value and likely vote for.

Social bookmarking sites naturally appeal to a younger audience. This audience is technically savvy and extremely anti-marketing. If they sense a piece is too commercialized, it will be ignored at best.

Don't confuse the term social bookmarking, or networking, with social marketing. You don't market directly on social media sites unless you're buying advertising directly. What you are doing is establishing yourself as an authority on a subject.

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Selling Yourself in Video

2008-07-09T00:32:05Z

With the arrival of Web 2.0, the art of marketing yourself and your product on the internet is changing. While SEO, link building and article submissions remain important marketing techniques, now is the time to look at more innovative and sophisticated ways of getting your message across.

One of the most successful ventures of the Web 2.0 revolution is YouTube. It's an amazing "rags to riches" story that you can capitalize on with little investment. In fact, making a video can be done for next to nothing. Both Mac OSX and Windows ship with video editing software. Throw in a digital camera and you are ready to make your own videos.

If you don't have a video camera, you can also you desktop software to record images on screen. Instead of letting others see you talk about your product or service, you can simply show them on your desktop.

What kind of video material you choose to produce is entirely up to you, but ideally it should be relevant to your product. If it genuinely has something to offer viewers and can generate interest it could significantly increase traffic to your website.

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Adam Grosser: A new vision for refrigeration

2008-07-09T00:40:47Z

www.ted.com Adam Grosser talks about a project to build a refrigerator that works without electricity -- to bring the vital tool to villages and clinics worldwide. Tweaking some old technology, he's come up with a system that works.

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Robert Full: How engineers learn from evolution

2008-07-09T00:40:47Z

www.ted.com Insects and animals have evolved some amazing skills -- but, as Robert Full notes, many animals are actually over-engineered. The trick is to copy only what's necessary. He shows how human engineers can learn from animals' tricks.

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George Dyson: The birth of the computer

2008-07-09T00:40:48Z

www.ted.com Historian George Dyson tells stories from the birth of the modern computer -- from its 16th-century origins to the hilarious notebooks of some early computer engineers.

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Bruce Schneier on Identification & I.D. Security

2008-07-09T00:34:51Z

Bruce Schneier is the chief security technology officer of BT. An internationally renowned security technologist, he is referred to by The Economist as a "security guru." He is the author of eight books, including the best sellers Beyond Fear: Thinking Sensibly about Security in an Uncertain World, Secrets and Lies, and Applied Cryptography, as well as hundreds of academic articles and papers, and the influential Blowfish and Twofish encryption algorithms. Best known as a refreshingly candid and lucid security critic and commentator, his influential newsletter "Crypto-Gram," and his blog "Schneier on Security," are read by over 250,000 people. He has testified before Congress on several occasions, and has served on several government technical committees. He is a prolific writer and lecturer, and his essays have been published in national and international publications. He is a frequent guest on television and radio, and is regularly quoted in the press on issues surrounding security and privacy.

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Introducing I Like To Watch

2008-07-09T00:28:06Z

My blog:
http://cityzenjane.wordpress.com/2006/04/21/i-like-to-watch/
Here is an interview with me about the project:
http://beth.typepad.com/beths_blog/2006/06/i_like_to_watch.html

some great sites:
http://www.worldchanging.com
http://ted.com/tedtalks/

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Computers: Not Making You Smarter - Susan Jacoby

2008-07-07T18:43:16Z

Complete video at: fora.tv

Author Susan Jacoby argues that computers do not enhance our intelligence but are simply tools.

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Writer and scholar Susan Jacoby is sure to raise some hackles with The Age of American Unreason - an unsparing jeremiad that attacks the dumbing-down of the American public. Jacoby's area of study is US intellectual history, though she worries that the field is becoming a moot point in the face of our country's pervasive "infotainment" complex.

As politics get folded into entertainment, she argues, so too does morality become indistinguishable from consumerism. Though hardly the first to bemoan the pitfalls of mass culture, Jacoby's portrait of American anti-intellectualism is especially germane in the middle of an election year - Booksmith

Susan Jacoby is the author of The Age of American Unreason. She began her writing career as a reporter for The Washington Post, and has been a contributor to a wide range of periodicals and newspapers for more than 25 years on topics including law, religion, medicine, aging, women's rights, political dissent in the Soviet Union and Russian literature.

Jacoby has been the recipient of grants from the Guggenheim, Rockefeller and Ford Foundations, as well as the National Endowment for the Humanities. In 2001-2002, she was named a fellow at the Center for Scholars and Writers at the New York Public Library. Jacoby's other books include Freethinkers: A History of American Secularism (2004); Wild Justice: The Evolution of Revenge, a Pulitzer Prize finalist in 1984, and Half-Jew: A Daughter's Search for Her Family's Buried Past.

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